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Tiffany & Co. 2022 celebrates this festive season with a Holiday Campaign re-envisioning
Andy Warhol’s iconic factory into an extravagant fête hosted by Hailey Bieber that generates boundless joy, love and surprises. Shot by Mario Sorrenti in New York City with photography
by Raymond Meier, the campaign features a range
of Tiffany selections including Tiffany HardWear, T1, Knot, Lock and the Tiffany
& Co. x Andy Warhol collection that is sure to bring the holiday season to
life in a larger-than-life party filled with diamonds, Tiffany Blue Boxes and a
With Hailey Bieber as the glamorous host of the ultimate holiday party on behalf of Tiffany, showcasing the sparkling designs of the fiercely feminine HardWear, the signature T1, and the multi-dimensional Knot.
video celebrates the spirit of giving amid a soirée reminiscent of those
decadent nights at Warhol’s infamous downtown Factory. In an expansive space illuminated
by festive décor, Super-8 camera projections and sparkling Tiffany & Co.
designs, Hailey Bieber is the glamorous host of this ultimate holiday party. As
the partygoers trickle in, Bieber is the star and center of attention, handing
out Blue Boxes to the guests in attendance.
Celebrating into the night, guests
exchange exceptional gifts, such as Jean Schlumberger’s iconic Bird on a Rock
brooch. A Christmas tree made entirely from Blue Boxes makes one thing clear:
there’s no holiday party like a Tiffany & Co. holiday party.
The holiday season must-have
jewelry for all the best of times: The bold & edgy Tiffany HardWear combines gauge
links and industrial shapes, showcasing the edgy and spirit of New York City.
As the partygoers trickle in, be the star and center of attention with the
statement-making HardWear necklace, bracelet and earrings with or without
striking pavé diamonds.
into the night, the Tiffany T1 bangle and rings in rose gold and white gold in
diamonds will surely spark joy with the House’s signature T motif. The T1
designs represent individual strength and perpetual power, whether it is
stacked or worn on its own, a strong piece that to celebrate the festive spirit and will dazzle around you all year
entwined ends of Tiffany Knot’s signature motif symbolize the power of
connections between people. Balancing strength and elegance, each Tiffany Knot
design is a complex feat of craftsmanship. Wear the Knot necklace, bangle and
ring in brilliant diamonds to brighten
up the holiday season.
addition to the Warhol-inspired film, the House will also offer exclusive
Tiffany & Co. x Andy Warhol limited-edition designs at its stores and on
Tiffany.com, with everything from tableware and tree ornaments to playing cards
and more. Accompanying in-store installations and immersive experiences will
further celebrate the artist’s holiday greeting cards for Tiffany & Co. and
the jeweler’s longstanding connection to the art world.
collaboration will generously support the Warhol Foundation’s endowment from
which it has distributed over USD 275M in cash grants to visual arts
organizations,” said Michael Dayton Hermann of the Warhol Foundation. “The
foundation is delighted to draw attention to the enduring power of art with
Tiffany & Co. during this ‘Warholiday’ season.”
"This holiday season, we
wanted to celebrate Andy Warhol and uplift his connection to Tiffany & Co.
by taking inspiration from the iconic greeting cards that he created for our
clients in the ’50s and ‘60s,” said Alexandre Arnault, Executive Vice
President, Product and Communication. “The campaign video brings these
elements together by paying homage to our longstanding relationship with one of
the world’s most celebrated artists.”