2022-10-31

COACH Introduces The Coachies

COACH introduces the Coachies, a limited-edition collection packed with personality. The collection is introduced with an animated film where the Coachies get up to some mischief in the Coach workshop. Each piece contains a set of animated eyes with colorful detailing on a bold and vibrant backdrop. It’s fun, playful, and eccentric in the chicest way!

First introduced on the runway in 2016, the Rogue is inspired by free-spirits, rebels and dreamers.

The Coachies is a collection of leather goods crafted of glovetanned leather and Signature Textile Jacquard – a sustainable material made from a blend of organic cotton and recycled plastic bottles.

Each bag features the iconic COACH details: turnlocks, tassel hair, polished rivet or grommet eyes, zipper tab or metal-cap hangtag hands, and key hood legs.

The collection spotlights the house’s Signature Textile Jacquard Gusset Rogue Bag 17, 25 and card holders.


The Coachies are also brought to life with a digital experience where users can explore and learn about the collection, Instagram story filters Find Your Character by coach where they can find out which Coachie you are.


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