2020-07-17

BALLY Introduces The BB Print - Bally's New Graphic Monogram

Bally introduces the BB print, a new house signature for SS2020 that features across a range of brand favorites including the Brea tote, Henrika sneakers and the iconic bags and shoes of the Janelle family. Bally looked to its archive for inspiration when designing the new print, exploring a wealth of graphics and logos from the brand’s 169-year history. The resulting BB print captures the elegant and essential simplicity of Bally’s heritage of design with a thoughtfully layered “B” motif - repeated along continuous diagonals, the print has a luxurious and understated appeal. Where fashion meets function, the BB print pairs with stylish Janelle pumps and flats, along with the handheld Jyllian phone wallet. The cotton canvas Brea tote bag and the Eddhie espadrilles also feature the subtle BB print all -over, while the casual Henrika sneakers and Salmah minibag show how the monogram brings an elegant twist to everyday accessories. A truly timeless and versatile design, the BB print is here to make its sartorial mark for SS2020, and for seasons to come.


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