ELIE SAAB Introduces New Fragrance - Girl of Now

With its precious fabrics and magnetic silhouettes, the collection glides across the runway as a spellbound crowd looks on. In the front row or on the catwalk, people have eyes for her only. Her luminous aura captures the attention. Her boundless energy electrifies the room. Her radiant smile brings time to a halt. Girl of Now. Cameras flash to capture her perfect look: casual and subtly sophisticated in equal measure; Definitely trendy, and yet so personal.She boldly grabs her girlfriends for some fun in front of the camera. One last selfie to immortalise this special moment and she’s already off, leaving a mysterious trail. The city is hers. Life is hers. She’s as free as the wind – nothing can stop her… An elusive, beguiling blend. An utterly unique elixir that exudes all the facets of almond. It was a challenge worthy of Sophie Labbé and Dominique Ropion, two prodigious IFF perfumers who expressly concocted an absolutely addictive almond imprint steeped in ELIE SAAB’s olfactory signature: an irresistible Orange Blossom - Patchouli accord. Like the sequins adorning the designer’s finest creations, pear and mandarin orange bring sparkle. Fresh-roasted pistachio, inspired by Lebanon, reinforces the fragrant aroma of bitter almond. But the ultimate innovation of this scent is a flower created exclusively for Girl of Now: The Ormond Flower. Fine-cut like a couture gown, it gradually unveils its precious and gourmand facets thanks to an exclusive co-distillate:Orange Blossom Absolute and bitter Almond Essence. Added to a bouquet of White Jasmine and Magnolia blossoms, the new flower has a boosting effect that amplifies the fragrance’s radiance, joy and femininity. Caressing Cashmeran, enchanting Tonka Bean  and creamy  Almond Milk  make a  rich, luxurious and warm base, while Patchouli prolongs the mysterious scent that lingers on the skin. The couturier’s favourite scent, Orange Blossom Absolute, exudes its radiance and innate grace. When distilled with bitter Almond Essence, this white flower is enhanced with gourmand tones and a new sensuality. And the Ormond Flower is born!

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