Giorgio Armani SS2017 Advertising Campaign

Giorgio Armani SS2017 Advertising Campaign

Shot by Mert Alas and Marcus Piggott, Giorgio Armani SS2017 Advertising Campaign is a series of timeless portraits, in deep, luminous black and white. The images were taken in a studio against a neutral background. The interplay of the gazes of the subjects into the lens is intimate and elegant, while the poses are natural. The relaxed attitude of the models – Heather Kemesky, Lara Mullen, Maartje Verhoef, Charlee Fraser, Sophia Ahrens, Andrey Zakharov, Julian Schneyder and Aleksandar Rusic is emphasised by the lightweight nature of the garments: a style and message that’s profoundly Armani.