GUCCI Presents The Gathering Lunar New Year Ad Campaign

Gucci presents The Gathering, a new campaign featuring Ni Ni, Song Wei Long, Davika Hoorne and Chantavit Dhanasevi welcoming into the Lunar New Year of The Horse.

The new campaign celebrating the sense of belonging found among those closest to the heart with the casts all dressed in looks from the Gucci: La Famiglia collection.

Rooted in the idea of chosen family, imagery highlights how each member’s distinct presence reflects the diverse expressions of connection that define modern relationships.

 

In a moment of togetherness, the cast gathers around a shared table, where different generations meet and intertwine to exchange stories and create new memories.

The Gathering highlights Gucci’s ongoing exploration of human connection through storytelling, capturing the beauty of coming together with the people who make the moment meaningful.

Artistic Director: 

Demna

Director: 

Christine Yuan

Photographer Endorsed: 

Andrew Miksys

Photographer Still Life: 

Vincent Levrat

Stylist: 

Ana Steiner

Make Up: 

Janeen Witherspoon

Hair: 

Lukas Tralmer

Talents: 

Ni Ni

Song Wei Long

Davika Hoorne

Ter Chantavit

Sam Edelman Celebrates 2026 Lunar New Year

Sam Edelman Welcomes Year of the Horse with auspicious festive Looks featuring a curated selection of shoes and accessories with a vibrant red palette symbolizing joy and good fortune, these pieces ensure you step out in style whether sharing New Year greetings to elders or gathering with friends and family. The highly sought-after ARYA is crafted from premium burgundy velvet and features an elegant crisscross lace-up design that flatters the foot, adding a touch of sophistication and understated luxury to your Lunar New Year look. The iconic MICHAELA Mary Jane collection brings a uniquely sweet and vintage vibe with its burgundy hue and sparkling rhinestone, perfectly capturing the spirit of the festive season. The red patent MAREN ballet flats, adorned with an exquisite emblem bow and pearl-embellished heel, symbolizing joy and good fortune. The perfect choice for the Lunar New Year, these are a must-have for the Year of the Horse.

The ISELLA sneakers feature a sleek low-sole design with red suede and finely stitched brand details, creating a striking yet festive Lunar New Year statement. The ALTHEA sneakers feature a comfortable fit and versatile style suitable for all seasons, ideal for casual gatherings with friends during the holiday. The double-Velcro strap design of TALIA, now available in a new burgundy color, features a comfortable rubber sole, ensures effortless style even during a full day of visiting multiple New Year celebrations.

The round-toe block heel pump RINDA draws inspiration from ballet flats, adding a touch of elegance with the bow-adorned toe. The pumps offer all-day comfort with their 4cm heel height, while the deep red suede infuses the look with festive cheer for the Spring Festival. The sleek and sophisticated BIANKA SLING perfectly accentuates the leg's elegant curves with its pointed-toe design, and appears in striking gold colour to bring an extra dose of vibrancy to your New Year celebrations. The BRIELLA kitten heel features a pointed toe and delicate T-strap detail is perfect for making a bold statement with confidence.

CHLOÉ Celebrates The Year of The Horse Lunar New Year

As the Year of the Horse begins, Chloé celebrates the Lunar Year with a collection that honors both heritage and renewal where the spirit of the Horse finds its natural home within the maison's DNA. 

In Chinese culture, the Horse represents freedom, vitality, and grace. For Chloé, it's more than a motif; it's an evocation of a woman who moves freely through the world with quiet strength and spontaneity. The collection brings that duality to life, with the iconic equine theme traversing desirable, pared-down silhouettes and signature accessories.

The collection reinterprets the maison’s iconic horse motif, highlighting young & sophisticated silhouettes and refined details that seamlessly blend French style with festive New Year sentiment distilling a timeless Parisian chic. A palette of red, nude, and denim encourages mix & matches styling, presenting a cool and effortless attitude.

Ready-to-wear pieces include everyday essentials such as t-shirts, knitwear and denim shapes, while a high-necked jacket with gathered sleeves fastens with equestrian-inspired buckles. Denim is detailed with horse buttons and Chloé-embossed brass rivets.

Bags showcase the Maison's craftsmanship: the small Spin bag is recast in both gold and nougat, adorned with the horse chain and medallions that catch the light, while the Paddington and Bowling bags arrive in festive shades of black and gold.

Accessories complete the story as the final touch to festive vibe. The chain horse collection, cast in vintage gold drawing horse facing each other and horse mane, carries wishes of good fortune ideal for daily styling or new year gifting.

TORY BURCH Galloping Into The Year of The Horse

TORY BURCH introduces the Year of the Horse Special Collection, inspired by the elegance, independence, and strength embodied by the zodiac horse. The collection brings a sense of poise and confidence to New Year dressing. Supermodel Li Hejia stars in the campaign, stepping gracefully into 2026 with a dynamic, modern sophistication.

Riding into the New Year with joy, carried by the power of many dreams. The Year of the Horse Special Collection channels the festive spirit through rich color palettes and tactile contrasts. The collection includes jacquard knitwear, the playful Pony Bag, and a curated selection of accessories, blending auspicious Chinese symbolism with contemporary aesthetics to create meaningful gifts for the season.

The Suede Pony Bag features a sculptural silhouette that captures the dynamic motion of a horse in stride, reimagining the pony motif with a playful, modern sensibility. The KIRA Shoulder Bag in deep burgundy continues the brand’s iconic quilted silhouette, finished with dimensional chevron stitching and dual T logos that bring a subtle radiance to the New Year wardrobe. The LEE RADZIWILL Shoulder Bag, also in burgundy, is crafted from supple leather with clean, refined lines. Rich in tone and restrained in form, it evokes festive warmth while carrying wishes of good fortune for the year ahead.

Jacquard knitwear comes alive in elegant burgundy and vibrant pink, where dynamic color contrasts create a sense of movement that feels playful and expressive. Here, auspicious symbolism meets modern design, offering heartfelt blessings at the dawn of a new year.

Colorful bag charms and key rings explore a playful material language, crafted from leather, enamel, and mixed finishes, with the pony silhouette serving as a visual focal point. Horse-themed jewelry is accented with enamel and pavé-crystal details designed for effortless layering, expressive styling, and moments that deserve to stand out.

MIU MIU Celebrates Chinese New Year 2026 with The Encounter (如期而遇) Ad Campaign

MIU MIU celebrates Chinese New Year 2026 with The Encounter (如期而遇) ad campiagn, now in its second iteration, specially conceived for the year of the Fire Horse. Directed by Chinese filmmaker Gu You and photographed by Li Sihao, the campaign unfolds at the Gongwang Art Museum on the outskirts of Hangzhou – a brutalist landmark surrounded by hills, scattered red spheres and soft winter mist. Starring singer-songwriter, Lexie Liu, and actress, Zhao Jinmai, the campaign draws on a sense of synchronicity and quiet wonder.

Moving through rooftops, staircases and open courtyards, the two protagonists encounter a white horse, a symbolic figure evoking independence, vitality and the spirited energy associated with this zodiac year. The setting – poised between the rural and the metropolitan – heightens the contrast between reality and reverie, modernity and memory, functionality and grace: a vocabulary that lies at the heart of the Miu Miu imaginative universe. The collection expresses an optimistic, liberated attitude, attuned to the sense of renewal marking this festive moment. Silhouettes balance structure and ease: zip-front blousons, oversized hoodies, shrunken knits, pleated or full knee-length skirts, structured trousers, camisole layers and off-the-shoulder dresses. The palette ranges from grey, brown, navy, black and white to true red, the emblematic colour of good fortune and prosperity. 

Key bags include the Wander, Arcadie, Aventure, the pochette in nappa antique, nappa suede, and matelassé leather, offered in classic tones as well as metallic silver and CNY red. Footwear highlights include Plume sneakers in new seasonal iterations – customizable with two-tone laces and lucky trinkets (leather tassels, pom-poms, stylized flowers) – alongside leather loafers and sturdy hobo boots. The offering is completed by vintage-inspired eyewear, new logo hair accessories, and the Miu Miu Miutine Eau de Parfum.

Film direction:

Gu You

Photography: 

Li Sihao

Styling: 

Lotta Volkova

Cast: 

Lexie Liu

Zhao Jinmai

MONCLER Celebrates The Year of The Horse With A Capsule Collection

Moncler presents its newest Year of the Horse collection draws inspiration from the spirited, upward-flowing form of a horse at full gallop - a leap that conveys the power to break boundaries, move into new realms, and embrace the future. It is an invitation to ride the dream upward, to stride boldly into a new journey. This collection pays tribute to the fearless spirit of striving: to break barriers, surpass limits, and leap into the next new frontier.

The campaign, a visual ode to moving forward with courage, stars Chinese actor Zhang Kangle, captured through the lens of photographer Wintam. Moncler celebrates the Year of the Horse as an invitation to move forward with strength and grace - a narrative of connection and ambition, and a wish for a life that advances boldly, together. Zhang Kangle brings both the sunny vitality of an athlete and the nuanced emotional expression of an actor to the imagery. With a resolute gaze, he leaps forward with elegant momentum, perfectly embodying the theme of leaping into the new year.

The horse is interpreted through curved quilting and embroidered teddy fabric on jackets, vests, and cardigans. The capsule offers complete looks, including sweatshirts and pants, T-shirts, polos, caps, gloves, and footwear. Each piece features a special curved logo, inspired by the soaring silhouette of a horse in motion. The color palette takes its cue from the equine world, weaving together careful combinations of Sugar Swizzle, Pink Tint, Total Eclipse, Jet Black, Friar Brown, Cowhide, Cinnamon Stick, and Gray Melange to create a sense of balance and harmony. Fabrics include signature lightweight matte nylon and intricate embroidery on jackets and vests, alongside Scuba, combed cotton, and jersey lend a casually polished feel to sporty, city-ready layers.