GUCCI Presents The Gathering Lunar New Year Ad Campaign

Gucci presents The Gathering, a new campaign featuring Ni Ni, Song Wei Long, Davika Hoorne and Chantavit Dhanasevi welcoming into the Lunar New Year of The Horse.

The new campaign celebrating the sense of belonging found among those closest to the heart with the casts all dressed in looks from the Gucci: La Famiglia collection.

Rooted in the idea of chosen family, imagery highlights how each member’s distinct presence reflects the diverse expressions of connection that define modern relationships.

 

In a moment of togetherness, the cast gathers around a shared table, where different generations meet and intertwine to exchange stories and create new memories.

The Gathering highlights Gucci’s ongoing exploration of human connection through storytelling, capturing the beauty of coming together with the people who make the moment meaningful.

Artistic Director: 

Demna

Director: 

Christine Yuan

Photographer Endorsed: 

Andrew Miksys

Photographer Still Life: 

Vincent Levrat

Stylist: 

Ana Steiner

Make Up: 

Janeen Witherspoon

Hair: 

Lukas Tralmer

Talents: 

Ni Ni

Song Wei Long

Davika Hoorne

Ter Chantavit