Tiffany & Co. Celebrates The Year of The Horse Lunar New Year New Ad Campaign

Tiffany & Co. Unveils Its 2026 Lunar New Year Campaign featuring the Pegasus Motif and Iconic Collections, and New Knot Mini Key Pendant.

Tiffany & Co. unveils its 2026 Lunar New Year campaign, uniting a captivating Pegasus motif with the House’s most celebrated designs and introducing the new Tiffany Knot mini key pendant in 18k rose gold with a pink sapphire to mark the arrival of a year filled with joy and new possibilities.

The campaign features a Pegasus motif inspired by a brooch created under the artistic direction of Nathalie Verdeille, Tiffany’s Chief Artistic Officer of Jewelry and High Jewelry, and rooted in the imaginative world of Jean Schlumberger. The motif embodies both the power and ethereal grace of this mythical creature, offering a poetic expression of hope and forward momentum for the year ahead.

The campaign also highlights a selection of the House’s iconic collections. Inspired by an 1889 design, Knot by Tiffany symbolizes love’s unbreakable bonds; the new Knot mini key pendant, set with a pink sapphire, reimagines the signature knot motif in a refined key silhouette, evoking the promise of new beginnings and the deepening of life’s most meaningful connections and bringing a vibrant touch for the new year. Furthermore, Tiffany HardWear reflects transformative strength; Tiffany T represents boundless possibilities, and Tiffany Lock serves as a symbol of enduring connection and protection. Together, these designs speak to the House’s legacy of artistry, innovation, and elegance. An expression of love’s nurturing forces, Sixteen Stone by Tiffany is a reminder of each encounter, each promise and each accomplishment that make up our journeys.

Actress Tiffany Tang dazzles in Tiffany HardWear collection and sends her warmest heartfelt New Year blessings. On her, Tiffany HardWear Graduated Link Necklace, Link Bracelet, Earrings, Ring in 18k Yellow Gold with Pavé Diamonds, 18k Yellow Gold Link Ring and Watch in Yellow Gold with Pavé Diamonds and White Mother-of-pearl. Tang embodies the inner strength, expresses her warmest wishes and hopes for the new year.