2014-02-07

Michael Kors Spring 2014 Ad Campaign


Michael Kors Spring 2014 advertising campaign shot by Mario Testino in Cabrillo Beach themed "Dreamy Spring Romance" in California. “When the weather starts to get warm, our thoughts and attitudes turn to something a little bit more romantic. We wanted to convey that relaxed, carefree sensibility in the campaign,” says Michael Kors. Testino captured Kors’ latest collection on models Karmen Pedaru and Simon Nessman en route to a romantic getaway. The global campaign debuts in February and will reach 36 countries across the Americas, Europe and Asia. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.

RAY-BAN @ SS2014 Eyewear Collection


Ray-Ban sunglasses has never ceased to renovate itself, without ever changing, since 1937. Icons that embody values such as authenticity, courage, love of a challenge. The first, the famous Ray-Ban Aviator, designed to protect US air force pilots from high-altitude glare, quickly became the favorite eyewear of Hollywood movie stars. Along with the other iconic models of the brand, Ray-Ban Wayfarer and Ray-Ban Clubmaster, they are also objects of worship that never ceases to fascinate. Perfect companions for an active lifestyle and a contemporary look, the Ray-Ban for next summer have new designs, new colors are enriched with technical developments and challenging materials that make them ultra comfortable. A collection designed for the youngsters and cool hunters, with so many new models tuned with the world’s most cutting-edge fashion and lifestyle.


The new Ray-Ban Wayfarer Camouflage, despite being ‘Camouflage’, is the eyewear of those who want to get noticed with style. The front in matte acetate is ‘regular’, but just turn your head sideways to discover the amazing temples covered in camouflage fabric exclusive. The interior of the temples is the same color of the front, the tip is branded with the Urban Camouflage logo. Thanks to a special treatment, the fabric is resistant to water and perspiration. The Urban Camouflage mini-collection is available in 6 different colors.


<RB2140QM> For the first time ever, the iconic design of Ray-Ban Wayfarer is dressed in leather. Craftsmanship and innovation combine to wrap the frame like a glove in genuine leather The result is one-of-a-kind and impeccable, a new accessory to be worn with any look.



<RB3025JM> Ray-Ban Aviator Full Color reinvented in a fresh and crisp combination. The golden metal frame is wrapped in acetate, with a young and vibrant palette and tone on tone crystal gradient lenses. A carefree version, which reconfirms a classic style like Aviator as more modern and contemporary than ever.


<RX5309> Eyewear for men, rounded at the bottom of the front. The two-color frame, full colors on the outside with tortoiseshell on the inside, gives an elegant twist to the collection. Metallic rivets and dedicated hinges complement the refined style of the model.


Beyoncé Wears Boucheron Quatre Ring

Beyonce wore Boucheron quatre ring accompanied by a glamorous and bold outfit on the occasion of her concert " The Mrs. Carter Show World Tour" in New York recently.

Not only was she born the 4th of September and her husband Jay-Z on December 4th, but they also got marries on 4th April, a number that turned out to be her lucky one. Thus wearing a Quatre ring with its four bands and four golds to accompany her on stage seemed to be an evident choice.

2014-02-06

H&M @ Discount Secret Code

FROM today tilll 9th Feb, H&M has selected a secret to leak in celebration of the Year of the Horse. A 10% off* of the entire purchase will be given by simply saying the secret code "THE LUCKY HORSE" prior to payment of the merchandises. This special offer is only available at selected markets and will run in all H&M soprs in Hong Kong. Go ahead and spread the good news. It's time to shop!

*Offer excludes H&M gift cards

ARTĒ 2014 Valentine's Day Pick


ARTĒ introduces a series of glistening jewelleries to express your passion to your beloved ones in this Valentine’s Day. The alluring masterpiece with exquisite craftsmanship and sparkling stones remarks the most memorable moments which is the perfect gift to represent the great love. Heart shape is the symbol of love while the sparkling stone is the metaphor of eternity. Conveying your heartfelt message with heart-shaped jewellery is always the best way to get her heart.


The Echo Heart collection underlines simple and clean silhouettes, which exudes pureness and prodigious aura. This elegant and delicate collection is embellished with rose gold plated or rhodium plated material to complement the jewels. Tiny white stones envelope each jewel to foment an extra dash of opulence. A woman’s splendour is further elevated with the scintillating refinement and makes it the perfect fit to the gentle and tender her.


The Temptation collection flaunts a heart-shaped design that is serenaded with fragments of numerous white stones. Pink gem adds decadence to this jewel which clings tightly onto the core to reveal unblemished simplicity. The feature of pink stones and rose gold plated base evoke the cuteness and sweetness of her.


Engrave your heart on his sleeve by pampering your beloved one with a pair of cufflinks. Moto Cufflinks is inspired by the motorcycle. The exquisite craftsmanship of silver motor molding is fully revealed in this refined design with 2 white stones on each side to protruded the masculinity. Flor Cufflinks are inspired by the pistil of a blooming flower. A 3-carat white stone is surrounded by 16 smaller round stones which reveal aura and glamour.


Pomellato Valentine's Day Pick


Pomellato introduces the most romantic ring, M'ama non M'ama with a red tourmaline heart surrounded by brown diamonds in this Valentine's day. The ring can be added over time with or without diamonds to mark the chapters in the secret story of your love. Every colour is a sentiment, starting from this fundamental Love: passion, desire, jealousy, tenderness, joy, hope, pleasure, nostalgia.