Salvatore Ferragamo 2022 Lunar New Year Campaign
Salvatore Ferragamo launched a digital campaign using surreal cinematography to present a magical and charming scene of spring to celebrate the Year of the Tiger with a special capsule collection.
Follow the tiger from the Ferragamo’s print and leap into another dimension full of new possibilities. Together, we will discover a world that will guide us into a year filled with new hopes and dreams. Stroll through the water pavilions and peach trees, watching flowers blossom and fallen petals lie in profusion. The world is reviving, imbuing life with beautiful hopes and dreams.
Salvatore Ferragamo has invited Chinese artists Sun Yuan and Peng Yu to create a unique print inspired by the 2022 Zodiac Tiger to celebrate this festive Lunar New Year.
The print integrated into iconic accessories, launching a brand-new 2022 Chinese New Year Special Capsule Collection, paying homage to the brand’s long history of uniting the worlds art and culture with fashion. Dating back to its founder pioneering vision, Ferragamo has been committed to working with artists across different fields to seek breakthroughs and inspiration.
Inspired by traditional Chinese paintings, the print features the tiger which symbolizes passion, daring, auspiciousness and safety in Chinese culture. The tiger plays with other wild creatures, a crane, eagle, deer and monkey in the classic Chinese garden covered in rocks, plants and flowers, presenting a jolly, vibrant scene of renewal.