H&M HOME invites paradise into the household with the Summer 2020 Collection.
Seashell motifs and natural textiles in light, sandy shades, turquoise and deep sea blues embody a bohemian vibe, while exotic flora and fauna in warm, spicy colours mixed with rattan and jute convey laidback glamour.
Several pieces are made from sustainable materials, such as recycled polyester, organic cotton, recycled cotton and recycled glass.
“Inspired by ocean life and paradise islands during the design process, we thought about how the colours of the sea and beach findings could be really chic in the home, which lead us to emphasising shades of blue, tactility and rounded shapes throughout the collection,” says Evelina Kravaev Söderberg, Head of Design and Creative at H&M HOME.
For the summer feeling at home, use cushion covers in bright colours and ocean prints, fill plant pots with favourite greenery and lay down a jute rug.
On the dining table, try serving bowls and gold-toned dinnerware and accessories with seashell-inspired shapes, or ceramics adorned with toucans and palms.
In the bedroom, tie-dye, stripes and zig-zags create an island feel, and there are versatile beach towels and beach bags that work equally well in the city.