Giuseppe Zanotti SS2020 Beauty is Strength Advertising Campaign is Feminine. Confident. Strong. Sensual. To mark the first season of the new decade, the House captured a series of vivid, high-contrast images for its newest advertising series.
Bathed in natural light with sparkling waters forming a striking backdrop, each image epitomizes the modern glamour, contemporary femininity and distinguished craftsmanship of Giuseppe Zanotti. “For Spring 2020, I wanted to create a kind of stylistic clean slate,” says founder and designer Giuseppe Zanotti. “This campaign conveys my ethos of beauty and strength; style and craftsmanship.” The campaign celebrates four key silhouettes, each one uniquely Giuseppe.
First up the “Lillium.” Featuring a gorgeous, oversize leather constructed lily, the new season sandal is inspired by couture craft and nature’s inherent beauty. Captured on deck in a sea of shadows - the stand-out stiletto is a study in ease, elegance and all things chic. The “Catia” is deceivingly simply but utterly enticing. Crafted with a suggestive, cut-out heel, the sleek sandal exalts the foot with its flourish of straps and sensual minimalism.
For Spring 2020, all that shines is indeed gold. Channeling the ‘70s, the “Bebe” platform is a contemporary homage to a silhouette that is at once powerful and sassy. Yet in the world of Giuseppe Zanotti, sky-high isn’t the only expression of femininity. The “Phoebe” with its cheeky block heel, strong T-strap and dazzling crystal-encrusted floral brooch proves there is more than one way to turn heads. “This campaign really represents the authentic energy of the brand - sensual and self-confident,” says Giuseppe Zanotti. “Set among gleaming waters, the overall effect is compelling, contemporary and arresting.”