Inspired by 165 years of apothecary expertise, Kiehl’s Since 1851 introduces Apothecary Preparations, a new level of personalized service with tailor-made skincare concentrates that address each customer’s unique skin concerns. In the early 1900s, patrons began requesting efficacious skincare treatments that could not be found in the city. Relying on their extensive background, Kiehl’s founding family started to create personalized skin and hair remedies for the community using high concentrations of efficacious natural ingredients blended with pharmaceutical actives. These hand-made, customized formulas were available in the Kiehl’s Pharmacy right up until the 1980’s.
Each customer’s personalized Apothecary Preparations facial concentrate is comprised of three distinctive parts: the base, Kiehl’s Skin Strengthening Concentrate, plus two, individually selected Targeted Complexes. The two Targeted Complexes are selected through a new, elevated consultation and diagnosis with a Kiehl’s Customer Representative (KCR) in order to address two of the following concerns most important to the customer: redness, wrinkles, rough texture, large pores and dullness.Following a consultation and selection with a KCR, these three components are enclosed in a personalized box for the customer who then mixes them at home prior to their first application, for a uniquely potent, tailor-made skincare treatment.
“We’re thrilled to have the opportunity to go back to our apothecary roots with the introduction of Apothecary Preparations,” shares Cheryl Vitali, Kiehl’s Worldwide General Manager. “We’ve always been committed to a high level of customer service, and with Apothecary Preparations, we can further elevate that experience by giving customers a deeper understanding of their unique skin concerns and needs while delivering a completely personalized facial concentrate they can activate themselves.”
Post a Comment