NIXON launches The Milk Collection, the latest addition to Nixon’s exclusive Chromacoat story. All watches in The Milk Collection feature a rich, white top color that chips away with wear and age to reveal a unique gold layer undercoat. The unique and advanced applied finish, deemed Chromacoat, with “chroma” meaning purity of color and “coat” being the applied coat on top of the steel IP plating, Nixon’s Chromacoat is designed to age with the owner rough normal wear and tear, each and every watch with this special finish will scratch and chip showing the owner what a life well lived will look like, creating a completely individual and custom version of the watch.
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