MW Michael Wong @ Giorgio Fedon 1919 Collection

The Italian luxury leather goods brand, Giorgio Fedon 1919, and Michael Wong, one of the most recognized celebrities in Hong Kong, collaborated and launched the MW Michael Wong by Giorgio Fedon 1919 collection. A cocktail launch party was held in the Atrium of the IFC mall to celebrate this collaboration. A full size helicopter was moved indoors along with all the products showcased on the venue.

The MW Brand is aimed at lifestyle orientated professionals with a sense of adventure in mind. From feature films, music, aviation to travel, MW Michael Wong embodies the “active luxury lifestyle”. With an eye for detail and perfection in mind, only products of the highest quality and supreme functionality will get the MW Michael Wong seal of approval. 

  

  

  

Every product developed in collaboration with the MW brand represents the MW lifestyle. After catching a glimpse of the quality and potentials of the Giorgio Fedon 1919 products, Michael Wong was straight away interested in more than just an endorsement. After detailed discussions with the brand, the Fedon group decided to create the MW Michael Wong by Giorgio Fedon 1919 collection.

  

  

  

  

Giorgio Fedon 1919 and Michael Wong share the joy with this collaboration. with a magician carrying the MW collection products kept the guests fully entertained. The full size helicopter was also a highlight of the event as guests were excited to strike a pose in front of the helicopter and have a one of a kind experience as a pilot.

L'Odyssée de Cartier @ 2012 World Exclusive Premier Ad Campaign

Cartier hosted a worldwide exclusive premiere of cinematic epic <L’Odyssée de Cartier> in 15 major cities of the world, including Hong Kong, Paris, New York, Milan, Beijing, Seoul, Dubai, Rio etc. The three and a half minute film expresses the vital energy of a sovereign Maison, which recounts an ongoing legend suffused with 165 years of history. This film is the epic story of the King of Jewellers moved by its passion for creation and for interacting with the world's cultures. The Jeweller whisked the audience away on an imaginary voyage, between dream and reality, born from the desire to share its passion, enchanting the world.

<L’Odyssée de Cartier> follows the panther, Cartier’s icon since 1914, on a mesmerising journey around the world. From Paris to Russia, China to India, the panther relives the stories behind the inspiration of Cartier’s signature pieces, mapping the quests of the three Cartier brothers, Pierre, Louis and Jacques, as they set out to conquer the worlds that inspired the House's designs.

The film was shot in four different locations with three young panthers, born and bred by trainer Thierry Le Portier, as stars. Directed by renowned advertising film director Bruno Aveillan, featuring international top model Shalom Harlow and accompanied by an original score created and orchestrated by Pierre Adenot.The original Cartier theme was recorded in the famous Abbey Road Studios in London, where the music to films such as Harry Potter, Star Wars, and Lord of the Rings were recorded. It Involves an orchestra of 84 musicians, featuring strings, percussion, woodwind, harp and piano with a Choir featured 60 women and children to underscore the musical composition. The entire production took two years and a team of fifty talented people from around the world, including directors, set designers and musicians to make this film. All of these greatest experts in the field have worked with the same passion that inspires Cartier's artisans.

Cartier will unveil this one of a kind ad campaign on the 4th March in various Tv Channels in Hong Kong follow by the 8th March in different movie theaters. There will be an exclusive screening on the Facebook page www.facebook.com/Cartier from 2nd March with a dedicated site www.odyssee.cartier.com  Do stay tuned!

We were being one of the lucky ones to watch this world premier in Hong Kong even before Paris and New York due do times difference, thanks to Cartier Hong Kong for the utmost professional organization team who brough us this pleasant surprises. This high budgeted serious production would certainly wow Cartier's fan (even you are not) when you watch this ad campaign. There is not much other words to described but is is simply Stunning!

《TIFFANY Windows Designed @ Rachel Zoe》

In honor of the 2012 Academy Awards®, Tiffany & Co. devotes the windows at flagship stores to Hollywood glamour from the 1930s through the 1970s. Stylist, designer and fashion icon, Rachel Zoe has collaborated with Tiffany on creating a window display highlighting each decade, featuring Tiffany jewels that brilliantly capture the spirit of the time.She designed five windows, each showcasing a particular decade and its unique take on glamour and allure. The 1930s established the standard for classic elegance, epitomized by movie stars in sleek satin gowns, marabou boas and feather fans. She places a peacock’s feather, a symbol of this opulent era, amid a sea of black glass beads. A lacelike wall covering frames the feather’s hypnotic beauty and Tiffany’s diamond and platinum jewels inspired by the Art Deco period.

The 1940s saw a return to high fashion. Designers expressed themselves through luxurious fabrics and dramatic new silhouettes. A boudoir setting captures the mood with outsize flowers on a period vanity, and a wall covering of exuberant blossoms. A silk-covered settee is arrayed with a gown of layered tulle and sparkling Tiffany diamonds that await the start of a romantic evening. The 1950s ushered in the era of the red carpet and its legion of paparazzi angling for images of the rich and famous. These intrepid lensmen are represented by vintage cameras suspended over the legendary carpet and focused on dazzling Tiffany jewels that are ready for their close-up.

 The 1960s inspires a view of Hollywood at home. A sweeping white staircase guarantees a grand entrance. This architectural masterpiece curves around an openwork metal column and ends with a magnificent jewel: Jean Schlumberger’s Fleur de Mer brooch, on view for the first time since the jeweler acquired it from the estate of Elizabeth Taylor. Sparkling in Tiffany’s Fifth Avenue window, this exquisite creation of diamonds and sapphires was a gift from Richard Burton to Elizabeth Taylor in 1965. The brooch appears in photographs of Ms. Taylor at the premiere of The Spy Who Came in From the Cold, in which Burton starred. Ms. Zoe’s windows are unveiled at Tiffany & Co. flagship stores in New York City, Beverly Hills, Hong Kong, Tokyo, Singapore and London.“To see my interpretation of glamour and luxury unveiled in Tiffany’s windows is an amazing experience,” Ms. Zoe said. “Tiffany is one of the most iconic American brands, and I am honored by this wonderful opportunity.”

 

The 1970s is characterized by fashion that effortlessly draped the body, with a mix of influences illustrated by orchids and bamboo, along with graphic patterns of black and gold. Tiffany jewelry shines in this eclectic tableau, with elegantly contoured designs of 18 karat gold embellished with diamonds and gemstones. “Rachel Zoe has brought a new level of fashion and style to the red carpet, and she has brought her creative vision to our collaboration,” said Richard Moore, Tiffany’s vice president of visual merchandising. “She joins a select group of designers and artists including Andy Warhol, who have created displays for Tiffany’s windows.”

《Burberry @ SS2012 Ad Campaign》

Burberry SS2012 ad campaign featuring new and talented British actor Eddie Redmayne who excelled in the movie <7 days with Marilybn Monroe> and actress/model Cara Delevingne are the new face once again for Burberry latest ad camaign. Shot in London, the campaign reinforces the brand’s heritage in protection from the weather, showcasing outerwear including trench coats and parkas. They reflects different facets and attitudes of the Burberry guy and girl. The campaign photographed by Mario Testino and creative direction by Christopher Bailey. New images will be introduced every month throughout the season, showcasing the breadth of the Burberry collections in a playful and dynamic way.

《Repetto 1st Boutique Opens @ IFC Mall》

Repetto 1st Boutique opens in ifc mall recently and bringing its latest SS12 Collection. The venerable French ballet shoemaker with over 60 years of shoemaking tradition and superior craftsmanship, has been sought after by elegant ladies with its incredibly soft, comfortable and graceful ballerina flats. Celebrating its grand launch in Hong Kong, the Atelier held a grand launch party in ifc mall today and showcased the latest SS2012 SS Collection with a captivating ballet performance.

Mr. Gaucher, who had flown from France to share his excitement, said, “Ballet is the root of Repetto. From shoemaking to store design, every element makes reference to the dance. Handmade with premium leather, every pair of shoes undergo 15 meticulous procedures. The hardwood flooring, floor-to-ceiling mirrors and brass rails all impress visitors with the pervasive grace of ballet that nobody can resist.

 

 

Today, Repetto not only creates made-to-measure shoes for professional ballerinas, but also delights style-savvy ladies with indulgent comfort through its worldwide network spanning more than 60 countries.” Red curtains, hardwood flooring and exquisite décor transform the space into a ballet studio. Models interpreted the effortlessly elegance and comfortable lightness of the latest collection.