VERSACE Presents 2021 Lunar New Year Collection

VERSACE presents a capsule collection that boasts vibrant and uplifting prints to celebrate 2021 Lunar New Year. The collection highlights the importance of local traditions, presenting new interpretations of brand motifs to celebrate the year of the ox. 

In bold colors that recall upbeat festivities, the designs pay homage to annual parties that look optimistically to the year ahead.

An array of ready-to-wear pieces and accessories are printed with an exclusive reinterpretation of our Medusa Amplified motif. Featuring rolling Medusa discs in the shape of records, the print is inspired by the self-expression of young musicians through their style choices.

Music is synonymous with celebration, making the print a fitting choice for the Lunar New Year. It comes in two distinct colorways, one boasting vibrant pastel shades of violet, baby blue, mint green and sunny yellow, and another in classic black and gold.

The collection features sportwear-style separates including sweatshirts, T-shirts, sweatpants and outerwear, and presents a selection of gift ideas and accessories, such as handbags, foulards, bracelets and an exclusive version of the Ilus sneakers.

To support the collection Versace launches a dedicated Lunar New Year campaign photographed by Leslie Zhang. The campaign wishes prosperity to Versace followers and depicts ornate motifs of the God of Wealth in a series of imagery and dynamic video. Featured in the campaign are Actor Allen Ren and Model Haowen Pan.

No comments:

Post a Comment