Powerful, mysterious and unexpected, the snake has established itself as a jewellery icon of BVLGARI since the 1960s, evolving into countless playful interpretations through the eras. From the early colourful inspirations to the latest glamorous versions, BVLGARI’s spirit animal has become the ultimate symbol of opulence and charm. Sophisticated and refined, bold and colourful, voluptuous and seductive: BVLGARI Serpenti jewellery and timepiece collections revive the exuberance of the Roman Dolce Vita, blending the highest Italian craftsmanship with the Maison's daring attitude.
Worn alone or in combination with other BVLGARI jewels, Serpenti jewellery and timepiece creations are a statement of contemporary elegance and daring charisma. Capturing the snake’s innate power of attraction, the collection’s spellbinding and sophisticated design makes the jewelled creature even more captivating, intensifying the allure of the ones who wear it. Serpenti collection is the highest expression of BVLGARI’s unique artistry: nestled against one another, the snake’s scales are not joined by soldering but are carefully hinged together, allowing each piece to coil around its wearer as the animal itself would. Made for women who rule with her alluring charm, the Serpenti jewellery and timepiece collection are manifested with dazzling creations. From Serpenti Viper stackable jewels to showstopping statement pieces like Serpenti Tubogas watch, each creation captures the exuberance of the Eternal City and the glamorous power of Serpenti women.
Serpenti Seduttori reimagined the Serpenti cult watch. A women’s watch that is Born to Shine, the collection elevates the preciousness of time and marks the golden moments of a woman’s life. The designs of the new Serpenti Seduttori reinterpret the typical snake-skin smooth bracelet with diamonds and alternating rose or white gold and steel.