BVLGARI Presents MAI TROPPO Highlights The BVLGARI Serpenti Collection

BVLGARI Presents Lily Aldridge, Naomi Scott and Zendaya interpret the beauty of MAI TROPPO (NEVER TOO MUCH) via the Art of Temptation that highlights the BVLGARI Serpenti Collection. Deeply rooted in a Roman flamboyant exuberance, MAI TROPPO NEVER TOO MUCH) is a feats tempting you to enthusiastically enjoy every single moment, here and now. The three talented and powerful women, including model Lily Aldridge, British actress and singer Naomi Scott and American actress Zendaya all share with BVLGARI the same fierce, brave and unapologetic approach to life. In the new campaign lensed by Swedish director and photographer Johan Renck on the streets of Rome and in nearby villas, the beautiful trip showcases the art of temptation that Serpenti is renowned for.

Powerful, mysterious and unexpected, the snake has established itself as a jewellery icon of BVLGARI since the 1960s, evolving into countless playful interpretations through the eras. From the early colourful inspirations to the latest glamorous versions, BVLGARI’s spirit animal has become the ultimate symbol of opulence and charm. Sophisticated and refined, bold and colourful, voluptuous and seductive: BVLGARI Serpenti jewellery and timepiece collections revive the exuberance of the Roman Dolce Vita, blending the highest Italian craftsmanship with the Maison's daring attitude.

Worn alone or in combination with other BVLGARI jewels, Serpenti jewellery and timepiece creations are a statement of contemporary elegance and daring charisma. Capturing the snake’s innate power of attraction, the collection’s spellbinding and sophisticated design makes the jewelled creature even more captivating, intensifying the allure of the ones who wear it. Serpenti collection is the highest expression of BVLGARI’s unique artistry: nestled against one another, the snake’s scales are not joined by soldering but are carefully hinged together, allowing each piece to coil around its wearer as the animal itself would. Made for women who rule with her alluring charm, the Serpenti jewellery and timepiece collection are manifested with dazzling creations. From Serpenti Viper stackable jewels to showstopping statement pieces like Serpenti Tubogas watch, each creation captures the exuberance of the Eternal City and the glamorous power of Serpenti women.

Serpenti Seduttori reimagined the Serpenti cult watch. A women’s watch that is Born to Shine, the collection elevates the preciousness of time and marks the golden moments of a woman’s life. The designs of the new Serpenti Seduttori reinterpret the typical snake-skin smooth bracelet  with diamonds and alternating rose or white gold and steel.

A BVLGARI Muse since 2016, supermodel Lily Aldrige displays the hypnotic, unwavering confidence of the sophisticated women who wear Serpenti with Serpenti Seduttori watch with stainless steel case, stainless steel bracelet, 18kt rose gold bezel set with diamonds and a white silver opaline dial.