This series of images presented in tandem, and within which the conventions of foreground and background are played against, presents both the precision and breadth of this collection. From close-up to full length, the full spectrum of Andrew’s chic and elevated wearable works of art are delivered in intensely rendered visual snapshots. The result is a gallery of arresting imagery that fully showcases the know-how and aesthetic verve of Salvatore Ferragamo - a visual narrative that is testament to the house’s compelling lexicon of beautiful, useful and timeless designs.
Paul Andrew said: “I wanted to create an elevated and colorful campaign that invites the viewer to appreciate the craft and beauty in individual pieces and simultaneously appreciate the impact when the collection is coordinated into toe-to-head looks. It’s a campaign about the relationship between depth and surface, that plays foreground against background in a way that provokes the eye to focus - to seek out beauty. There was also an additional interplay between the personalities of Mariacarla, Malick and Luca that contributed an extra depth and dimension to the final photographs. This is a time to question our ways of seeing to enable us to see the world afresh, and in some small way I hope this collection helps to provoke that.”
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