M MISSONI opens its new boutique in Riyadh recently. The 100 sqm space sits at the second floor of the Al Nakheel Mall, a project by Arabian Centres located in the new upcoming financial district. The store concept designed by Correa Granados Architects of Milan involves a small and discerning range of materials and colors, perfect to enhance the play M Missoni mood defined by a light and feminine touch. With this opening, the bran reaches a total of 11 exclusive boutiques in the middle east, four of which are in Saudi Arabia. In this area, it has also a very capillary distribution through in-store shops and multibrand stores.
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