Versace Jeans Couture SS2022 Advertising Campaign

Versace Jeans Couture SS2022 advertising campaign reinterprets the coming-of-age story in a reflection of the new season collection’s mood of youthful experimentation and possibility. Paris-based director Vincent Catel’s film, “Summer Daze”, explores the contemporary coming-of-age experience, focusing on both the universal and deeply personal.

Captured in a setting reminiscent of American suburbia, the film portrays the beauty of youth in all its forms, diving into the close-knit world of a group of friends during the course of a summer.

A series of images from up-and-coming Finnish photographer Osma Harvilahti, feature the cast as they fool around and reclaim their suburban environment. Full of joy and spontaneity, Harvilahti tells an optimistic story of youth through his playful and colorful style. 

The campaign’s focus on the intensity, purity, and uncontrolled emotion of young adulthood echoes the collection’s eruption of clashing prints and color. Prints - forever a part of the Versace Jeans Couture visual identity are riotous and bright, with max and mini florals, leopards, and the unfurling golden leaves of the classic Baroque print. Looks feel haphazardly put together and fully reflective of the young cast’s embrace of life in its myriad colors.

Hermès Presents SS2022 Silk Collection - mylifestylenews' Top 10 Pick

On Leon : A Puzzle II scarf 180 ×60cm in wool.

On Yilan : Hermès Story scarf 90×90cm in silk twill and a belt in Epsom calfskin.

On Babacar : 160×40cm cashmere scarf.

On Babacar : Cheval à la couverture rectangle 180×63cm in cashmere and silk, a hat in linen and cotton slub canvas, and a belt in rope. Yilan wears an Hermès Story scarf 90×90cm in silk twill and a belt in Epsom calfskin. 

On Leon : A Garden of Harnesses rectangle 180×63cm in cashmere and silk, a Bolide Skate bag in Togo calfskin, natural cowhide and Swift calfskin, and two bracelets in Swift calfskin and palladium-finish metal.

 

On Aivita : Splash Park shawl 140 ×140cm in cashmere and silk, a pendant in lacquered wood, a belt in Epsom calfskin and Doublure calfskin, 8 and a belt in Madame calfskin and Doublure calfsk

On Aivita : Two La Selle imaginaire scarves 90×90cm in silk twill, a hat in cotton canvas, and a pair of sandals in calfskin.

On Yilan : Charmes des plages normandes rectangle 180×90cm in silk twill.

On Leon : Maillon effervescent losange 200×75cm in cashmere and silk, a belt in rope, and a pair of sandals in calfskin.

On Aivita : Regard de soie scarf 70×70cm in vintage silk twill and a scarf ring in lambskin.

COACH Introduces “I Got It From My Mom” Mother's Day Campaign

COACH introduces “I Got It From My Mom,” its campaign for Mother’s Day, starring COACH Family including Jennifer Lopez, Noah Beck and Jessica Kelly, along with their loved ones.

Captured by Joshua Woods, the campaign introduces portraits of the cast with their family members and a video series where they share the unique gifts, talents and traits they got from their moms.

A playful reference to COACH’s legacy and bags handed down from one generation to the next, “I Got It From My Mom” celebrates the role mother figures play as mentors, muses and sources of style inspiration.

“This Mother’s Day, we wanted to recognize all the ways mothers inspire and shape us,” said North America Brand President and Chief Marketing Officer of COACH Sandeep Seth. “We also wanted to celebrate the joy found in the things we pass from one generation to another, and our brand’s role in creating special memories for our customers over the years.” “I Got It From My Mom” highlights the house’s Pillow Tabby and Madison Shoulder Bag.

Montblanc & The Beauty of Writing Craftsmanship at Homo Faber in Venice

Montblanc showcases the artistry and beauty of its writing instrument craftsmanship at Homo Faber , the ground-breaking cultural experience in Venice from April 10th to May 1st 2022. The event brings together international master artisans and rising stars to illustrate the diversity of materials, techniques, origins and skills behind functional everyday objects and outstanding decorative pieces. The immersive experience curated by Montblanc spotlights the art of nib craftsmanship, one of the purest expressions of Montblanc craftsmanship, with a skilled process that transforms gold into the nibs of its celebrated writing instruments.

Inside the Montblanc space at the Fondazione Giorgio Cini on Island San Giorgio Maggiore, guests are invited to learn about the anatomy of a fountain pen and the ingenuity behind the tool’s functions and elements. The immersive experience features a step-by-step guide of the 12 production phases to masterfully craft a nib, with craftspeople on-site making nibs. True to its mission to Inspire Writing, visitors can discover or rediscover the wonder of writing by hand at the Montblanc Writing Station with a bespoke nib presentation and through the testing of different ink colours. Montblanc experts are on hand to make recommendations around specific nib and ink choices to achieve the optimal writing experience.

“We are delighted to return to Homo Faber, bringing with us the artistry and virtuosity of Montblanc artisans who oversee 35 skilled steps to handcraft our gold nibs. It is their enduring passion and expertise that have sustained Montblanc’s status as the great pioneer of writing culture as well as a custodian of the traditions of craftsmanship through the generations. A nod to the opening of Montblanc Haus in Hamburg this Spring, we are thrilled to spotlight the exceptional creativity of Studio Marianne Guély’s with a new work connected to the work she has created for our new brand destination that celebrates the wonder of handwriting,” says Nicolas Baretzki, Montblanc CEO.

As part of its participation in Homo Faber, Montblanc has partnered with Studio Marianne Guély’s on her project 'The Imaginary Alphabet' with the installation "ABCD’M" that echoes the cultural diversity of Venice, a city that over the centuries has made its mark in the world of art and craftsmanship. This contemporary tribute to Aldo Manuzio, the Venetian printer of 1515, is a subtle blend of cultures and savoir-faire transmitted through writing.  The original installation is a reflection of this cultural place through the prism and values shared by Homo Faber, Montblanc and Studio Marianne Guély.

The space is a metaphorical representation of this savoir-faire: the shelves of books represent this knowledge and know-how accumulated, written down, and transmitted over time like a precious treasure. The arch is a symbol of these ancient libraries and the bridges of Venice as links between cultures and knowledge. The mirror reflects endlessly the library and the letters evoking the perpetuation and evolution of knowledge through time. The imaginary alphabet represented by the paper letters that float in space as if escaped from the books, is a graphic and physical representation of thought and creation, formalized by writing. Thanks to the work of Lorenz Boegli, a printer beyond compare, and his unique silkscreen printing skills, we have created a bold and immersive experience. Through its treatment and the application of phosphorescent inks, the alphabet reveals itself to the visitor in two different ways, giving freedom to his imagination to absorb the artwork.

As part of its ongoing commitment to craftsmanship, Montblanc Haus opens its doors to the public at its headquarters in Hamburg, Germany this May. It tells the story of Montblanc from its founding days to the present, of the women and men that craft Montblanc’s writing instruments and of those who have used them to share their imprint on humanity. The immersive brand experience brings to life Montblanc’s belief in the value of writing and the ways in which it helps people express their full potential and ultimately leave their mark on the world.

Giorgio Armani S2022 Eyewear Collection

Giorgio Armani S2022 Eyewear Collection  features iconic silhouettes in warm soft colours from amber honey to tobacco.

The design is sophisticated and contemporary, and selected models have been handcrafted using sustainable materials.

TIME FOR LOVE 高呼廣企

TIME FOR LOVE 高呼廣企 

自由精神與家庭情感一直是ETRO的核心價值，家庭既是個人的根基，也是社群的基本元素，家庭成員的夢想與熱情編織出親密無間的情感紐帶，折衷主義理念和多元文化精神營造出一種氛圍和態度，欣然地帶出以「自由王國」（Empire of Freedom）為主題的ETRO 2022春夏廣企。由意大利時尚攝影師Mario Sorrenti執導，探索年輕一代的生命能量，描繪了獨處與群居時的個體，帶出社群意識的自發與真誠。透過色彩與迷幻光影捕捉每個人的獨特個性，在縱情快樂中建立默契，提供一種重塑的可能性，以全新方式看向未來。

Dior2022 春夏季女裝成衣系列廣告大片，向意大利藝術家Anna Paparatti 的作品致敬，以色彩繽紛和遊戲為媒介反思藝術和生活的趣味。系列重新塑造各款經典，包括微型版本的Lady Dior 手袋，和一系列的 Dior Vibe 款式，均以嶄新格調展現獨有美學﹔而 MissDior 太陽眼鏡的 50 年代風格更是相輔相成，在 Brigitte Niedermair 的掌鏡下，各個Dior造型再次絢麗並富有活力地呈現出來。Is Dior orange the new black for this season？你心裏有數？！

設計師 Michael Kors要讓愛征服世界，將愛進行到底，在時刻充滿著熱情和浪漫情感的紐約市某個晚上，於市中心的Prospect Tower頂層，帶領著Kendall Jenner一同踏上充滿愛和歡樂的夢幻旅程，大膽演繹風格及強烈的Michael Kors Collection 2022春夏系列。流線的剪裁配以巧手打造的布料，突出嫵媚多姿的線條美，散發攝人的女性魅力。從鉛筆裙﹑短身上衣到手工刺繡的華麗晚裝，Jenner以動人的姿態於燦爛的紐約市日與夜間，散發著具現代感的知性美，帶出廣企的不對稱視覺效果，綻放誘人的魅力。「愛……無所不在 、愛是永恒、浪漫的愛﹑朋友間真摰的愛﹑家人無私的愛，及對自己城市-- 紐約市的熱愛，就是永恆不斷的靈感泉源。」Michael Kors坦言。

由Pierre-Ange Carlotti掌鏡，Hailey Bieber自信演繹JIMMY CHOO 2022春季系列廣告大片，將品牌迷人、大膽的靈魂融入此次鞋款與配飾中。全新VARENNE QUAD小方塊單肩包，超大VARENNE托特包，及霓虹亮黃色BING高跟鞋的摩登姿態；ORIEL短靴搭配JC logo印花化妝手提包，CORA短靴與BONNY緞面手提包交相呼應，SATYA印花絲巾繫帶涼鞋展現優雅魅力和「敢出色，耀進取」的品牌精神，與身後洛杉磯城市全景形成鮮明對比。

Zendaya演繹全新VALENTINO 2022春夏廣告Valentino Rendez-Vous系列的隨動而行，展現內與外的交流碰撞，貫穿於獨處和社交之間。Marcell Rev（美劇《Euphoria》攝影師）與Scott Sakamoto掌鏡，於洛杉磯的華納兄弟製片廠中拍攝完成。Zendaya從後台輕盈踏出，隨即步入灑滿陽光的街道，與朋友熱情互動，留下歡快靈動的身影。伴隨The XX樂隊的《Crystalised》音符，作為舞者，Zendaya的旅途愈發充滿活力，飽含著象徵意義。舞蹈動作由動作創意總監Stephen Galloway傾情設計，隨時跟隨鏡頭中捕捉一切，探索著光線的無限可能，賦予視頻以復古觀感，讓人聯想至上世紀80年代的電影畫質，生動詮釋藝術表現力，擁抱開放的世界。