Tiffany & Co. Presents 2024 Chinese New Year Campaign

Tiffany & Co. presents its 2024 Chinese New Year campaign, starring the House’s iconic jewelry collections and the emblematic Jean Schlumberger by Tiffany & Co.™ Bird on a Rock. Depicting prosperity and togetherness the holiday symbolizes, the campaign is brought to life through captivating visual storytelling that illustrates the essence of the holiday and captures the pure delight and anticipation that defines the new year.

The campaign encompasses a series of images where sparkling Tiffany designs from Tiffany Lock to HardWear are featured to epitomize precious moments and joyous celebrations.

The House unveils a new collection, Tiffany Woven Keys, to celebrate the festive season. Inspired by vintage key designs from The Tiffany Archives dating to the late 1880s, Tiffany Woven Keys is an expression of love’s infinite possibilities.

Available in rings, earrings, bracelets and pendants, the collection is distinguished by the signature woven motif in 18k rose gold set with Tiffany’s legendary diamonds. To bring in the Chinese New Year, a regional exclusive Tiffany Woven Keys mini pendant in rose gold with pink sapphires was designed.

The brand also introduces a new timepiece, the Atlas® Moonphase watch. Encompassing the standout moonphase complication, the timepiece showcases the four phases of the moon: new moon, first quarter, full moon and last quarter. Drawing inspiration from the iconic Atlas statue that welcomes visitors to The Landmark in New York City, the Atlas® Moonphase watch is available in two iterations – 34 mm stainless steel with diamonds and a Tiffany Blue® alligator strap and 34 mm watch in 18k rose gold with diamonds and a navy alligator strap.

PRADA Presents The Cinematic Portraits 2024 Lunar New Year Campaign

PRADA presents the Cinematic Portraits 2024 Lunar New Year campaign to celebrates the start of the Year of the Dragon, a wise and powerful animal that in the Chinese zodiac symbolises prosperity and good fortune and which, according to an ancient myth, gave rise to the Chinese nation.

The campaign’s images, imbued with a deep colour palette and inspired by arthouse cinema, particularly by iconic Chinese films capture the festivities’ characteristic joy and optimism.

The result is a series of touching portraits – taken in a cinematic atmosphere  starring Du Juan, supermodel, actress, currently featuring in Blossoms Shanghai, the TV series directed by Wong Kar-Wai, and previously portrayed in the 2023 Prada Lunar New Year Campaign; and Zhao Lei, the face of Yang Fudong’s film First Spring, currently on show at the Pradasphere II exhibition in Shanghai.

The project brings together two of the most highly acclaimed young talents from the contemporary Chinese cultural scene: fashion and art photographer Leslie Zhang and musician and producer Linfeng, whose music draws inspiration from the celebratory beats of traditional Chinese instruments.

The campaign is set in the historic Prada Rong Zhai residence, a space opened by Prada in 2017 following meticulous restoration work and now home to cultural events organised by the Prada Group in China.

To mark the occasion, Prada is presenting an exclusive selection of men’s and women’s ready- to-wear, bags, footwear, jewelry, and accessories. The highlights of the women’s items on display are ultra-light organza skirts, either minimal or embellished with sequins, paired with knitwear made of fine materials and blazers with a belted waist, technical fabric pea coats and handmade tops in wool. Stand-out footwear includes satin sabots, brushed or patent leather loafers and black or white sneakers.

The bags, meanwhile, range from the new Prada Buckle and the Prada Arqué to the sophisticated Re-Nylon and leather Re-Edition as well as soft leather styles, all available in black and grey and the warmest beige hues. Iconic Re-Nylon takes on an important role in the menswear selection, across jackets, vests, trousers, and shirts, not to mention backpacks and travel bags. These feature alongside stylish camel brown or black coats and brushed leather lace-ups and loafers.

Talents: 

Du Juan

Zhao Lei

Creative Director: 

David James

Director and Photographer: 

Leslie Zhang

Music Composer: 

Linfeng

Still Life Photographer: 

Adrien Dubost

Calvin Klein Presents 2024 Year of The Dragon Capsule Collection

Calvin Klein celebrates the Year of the Dragon with the launch of its Lunar New Year capsule collection in Asia. Across underwear, jeans, outerwear and apparel, the capsule updates everyday Calvin Klein styles with youthful, relaxed fits, and channels the vibrant energy of the season through a bold color palette of red, black and chromatic gold. 

Tapping into the symbolism of the season, the collection remixes our iconic monogram with a Year of the Dragon-inspired illustration. The dynamic dragon motif can be seen throughout the collection, embroidered on apparel and underwear and intricately woven into the lace of the collection’s CK Black underwear.

The campaign, shot by Zeng Wu, stars musician and actor Casper alongside dancers Zhang Meng and Min, musician Si Yan, athlete Sau, content creator Zel Zel and models Hui Chong and Huall Chan. The campaign sees the talent embodying the energy and celebratory spirit of the dragon.

Emporio Armani x Song Weilong In Year of The Dragon Collection

Emporio Armani watches and jewellery ambassador for Greater China and Asia Pacific, Song Weilong, showcasing the Emporio Armani 2024 Year of The Dragon collection, complemented by the matching timepieces and accessories. Radiating vibrant youthful energy in dazzling red, this collection sets the stage for a spirited celebration of the upcoming Lunar New Year.

Coach x Lian Yang Presents The “Year of the Dragon” Collection

Coach x  Lian Yang Presents The “Year of the Dragon” Collection to celebrate this Lunar New Year features Coach Family Wu Jinyan, the collection blends traditional Chinese art-forms and imagery with the house’s distinctive visual language to create pieces that capture the festive spirit of the new year.

Drawing inspiration from the ancient Chinese artform of rock painting, Yang showcases symbolic motifs such as cloud patterns, lotus flowers, captured in artful embroidery - a nod to the heritage of craftsmanship Coach shares with Yang.

Most notably, to commemorate the Year of the Dragon, the pieces spotlight Yang’s expressive depiction of this enduring symbol of courage, strength and optimism to bring in the new year.

The collection features iconic Coach styles across leathergoods, including the quilted Tabby, the Bandit, the Sammy and the Idol finished with special dragon-shaped pendants.

Ready-to-wear includes printed sweaters and embroidered jackets featuring the vibrant motifs. A symbol of luck and prosperity, the color red is also prominently featured throughout the collection.

A. Lange & Söhne Celebrates The Year of Dragon with LANGE 1 Collection

A. Lange & Söhne expresses best wishes with several timepieces from LANGE 1 collection ushers into the Year of Dragon, on this occasion coinciding with both the Spring Festival and Valentine's Day. A. Lange & Söhne has curated iconic timepieces from the LANGE 1 collection. These intricately designed watches blend vibrant hues and harmonious proportions in an off-centre layout and meticulously record the ever-evolving days and months with a precision core, accompanying you through splendid moments and recording cherished memories.

The LANGE 1 ingeniously merges classic stylistic elements with innovative technology. When it made its debut on 24 October 1994, it instantaneously captured the spotlight, henceforth becoming the cornerstone and emblem of Lange's legacy. Saxon manufacture perpetually upholds the brand's ethos to “Never Stand Still”, consistently enriching the aesthetics and functionality of timepieces, along with groundbreaking advancements in watch movements. Every stride in innovation, from the traditional three-quarter plates, blued steel gold chatons secured with screws to balance cock engraved by hand, embodies indispensable elements of German watchmaking.  In this momentous Year of the Dragon, steeped in profound significance within Chinese culture.“The Chinese New Year not only stands for honouring traditions, but also for celebrating what is yet to come,” A. Lange &  Söhne CEO Wilhelm Schmid emphasises. “This exciting interplay also defines our art of watchmaking. And like a dragon, it cannot be tamed. By following our ambition to ‘never stand still‘, we go our own way. The appreciation of our ever-growing community of collectors in China is a particular driving force. I therefore express my best wishes to them for the Year of the Dragon.” A. Lange & Söhne celebrates the Chinese New Year by honoring it with two 18K yellow gold timepieces, the LANGE 1 and the LANGE 1 TIME ZONE, embodying the auspicious dragon which symbolizes prosperity and the radiant allure of gold. With its unique dial configuration and outsize date, the LANGE 1 inspired the entire watch industry with fresh impetus. Crafted with an 18K yellow gold case paired with a solid silver champagne-coloured dial, its precision instantaneous switching of the jumping outsize date occurs at midnight. Furthermore, within the LANGE 1, the escapement has a balance wheel with eccentric poising weights and an in-house balance spring positioned beneath the balance cock engraved by hand, beating at a frequency of 21,600 semi-oscillations per hour. The dependable twin mainspring barrel is reserved in the timepiece, providing a power reserve of up to 72 hours.

The LANGE 1 TIME ZONE combines the superb legibility of its exceptional functionality with sophisticated craftsmanship. The timepiece features easily legible, ring-shaped day/night displays and a practical daylight-saving time indication. The classic off-centre dial configuration features two time indications, an outsize date display, and a power-reserve indicator. It also includes an adjustable city ring, allowing the wearer to easily set the time for a second time zone. Its dial indicates home time and the current time in a second time zone at a single glance, to celebrate the New Year with friends around the globe.

The GRAND LANGE 1 MOON PHASE featuring 18K pink gold and an argenté-coloured dial and the diamond-set LITTLE LANGE 1 MOON PHASE captivate with the alternating brilliance of the moon and envelope heartfelt emotions. A spacious stage has been reserved for the moon phase indication on the dial. It provides vividly realistic proof of how closely the moon phase display tracks the actual orbit of our planet’s companion. The patented coating of the lunar disc renders a lifelike portrayal to this astronomical indication. The diamond-set LITTLE LANGE 1 MOON PHASE is equipped with an argenté-coloured guilloched dial and a bezel set with 56 brilliant-cut diamonds, creating a radiant frame for the captivating dial. The lunar discs, also designed in argenté tones, are accompanied by two golden moon motifs, replicating the lunar orbit with precision through astronomical complication. The accuracy of the timepiece‘s moon phase display spans 122.6 years. Only after this short eternity, the deviation from the synodic lunar cycle would add up to one day, provided the watch runs without interruption for that duration. Each precise second ticking by marks the passage of treasured years that loved couple spent together.

 

Simple yet extraordinary, the GRAND LANGE 1 and LITTLE LANGE 1, fashioned in 18K white gold with grey dials, expertly interpret understated and minimalistic designs, featuring Lange’s signature outsize date display in a gold-framed double aperture, and the distinctive "UP/DOWN" power-reserve indication. Gently bevelled chamfers on the GRAND LANGE 1 assure balanced transitions from the circular textured subsidiary dials to the granularly textured main dial. The dial of the LITTLE LANGE 1 is adorned with a twisted concentric circle pattern, lending a subtle sheen to its grey hue and accentuating its sleek, pure, and captivating charm. Like the lovers, growing together in the ordinary, become stronger with time.