LONGINES in Saint-Imier @ A Multi-sensory Journey Into Watchmaking Tradition Exhibition

  Founded in Saint-Imier in 1832, Longines, the Swiss watchmaker known for its watchmaking expertise and winged hourglass emblem, presents the "Longines in Saint-Imier: A Multi-sensory Journey into Watchmaking Tradition" Exhibition to pay tribute to its origin and celebrate its 180^th anniversary. Aaron Kwok, Longines Ambassador of Elegance, and Ms. Karen Au Yeung, Vice-President of Longines Hong Kong, jointly inaugurated the journey of discovery at this jubilant moment.

The exhibition transports visitors to Saint-Imier, the town where the story of Longinesbegan, through images, textsand soundsto witness the development of Longines’ watchmaking know-how and the masterly craftsmanship that has been forged in the local workshop for nearly two centuries. Among the 20 exceptional timepieces showcased, 12 antique models have first time travelled from the Longines Museumin Saint-Imier to Hong Kong.Other special editions of the contemporary models and the new Longines Saint-Imier Collection are also featured, presenting the watchmaker’s 180 years of horological expertise and tradition.

  

At the opening ceremony, Karen and Aaron loweredthe blue curtain to officiallyunveil the exhibition. Longines also presented Aaron, who will celebrate his birthday on 26 October, withthe Longines Column-Wheel Single Push-Piece Chronograph 180th Anniversary Limited Edition in rose gold (value $84,500) as a birthday surprise. Engraved with a seriall number on its back and placed in a special gift box inspired by the figure “180”, this exclusivemodel is available in 180 pieces worldwide only to commemorate the 180^th anniversary of Longines.

   



Petra Nemcova Wears Tommy Hilfiger

Supermodel and philanthropist Petra Nemcova  carried the navy leather tote – topped with white accents, red handles and rose gold hardware - while in NYC. The limited-edition bag is currently available online and in select Tommy Hilfiger flagship stores worldwide, in honor of Breast Health Awareness Month. carried Tommy Hilfiger’s 2012 limited-edition tote for Breast Health International.



HOGAN Opens @ Elements Mall Hong Kong

HOGAN celebrates the opening of its fourth boutique in Hong Kong at the Elements Mall recently. The interior deco of this 145 sq meters unique space is characterized by a brand new concept, designed with innovative materials of great quality – echoing Hogan’s distinctive contemporary lifestyle and easy-chic philosophy – where communication keeps playing a vital role in the spatial concept. Features: hi-tech led screens, flooring in black skin elephant ceramic tiles, fine stucco finish in waxed gray for the walls, stainless mirror finish for the exhibit elements. Within this transversal crucible of essentials, the dynamic and refined Hogan users are identified.

Hollywood movie star Stephen Dorff came to Hong Kongfor his first time and is pleased to be the Hogan AW2012/13 campaign new face, and having the opportunity to meet his supportive fans and the brand management team. “What I like about Hogan is the casualness but at the same time the sophistication of each style. So it’s almost a chic casual kind of feel that goes with who I am as well” says Dorff.

Hogan specially aired the campaign starring Stephen Dorff. The campaign was shot at the legendary Cinecitta’ studios in Rome, features Stephen Dorff in a selection of Hogan’s distinguished accessories of great quality and laid-back elegance. Dorff distinctive contribution gives all the shots an outstanding ambience and coolness that perfectly translates into Hogan’s unique contemporary lifestyle. 

  

  

  

 



GUCCI @ Iconic Horsebit Loafer

 

In celebration of the legendary horsebit loafer’s sixtieth anniversary, Gucci presents the 1953 collection for men and women. Creative Director Frida Giannini envisions a bold combination of colors and materials and a new shape bearing the hardware that has inspired a legacy. It was 1953 when the double ring and bar motif from the equestrian world debuted on the men’s loafer. Within a few short years, these shoes graced the feet of Hollywood’s leading men including Clark Gable, John Wayne and Fred Astair, and in 1985 the horsebit loafer became part of the permanent collection at the Metropolitan Museum of Art - propelling this style to become the most iconic Gucci shoe ever made.

The new loafer boasts a tubular construction that requires exceptional skill in its crafting. Only select shoemakers possess the expertise for this highly specialized workmanship: in this construction the insole is absent, so that the shoe is light, pliable and comfortable. For decades Gucci’s artisans have employed this tradition and passed it down across generations.

The 1953 loafer is available in a wide selection of shades and materials: from patent leather and suede, exotic crocodile and python, and canvas printed with the House’s Flora pattern. While hardware features either antique brass or nickel, one particular style uses studs in an all-over decoration on the upper side, on the trim and the back. Inside each shoe, a special label with the “Gucci 1953 Made in Italy” script recalls the introduction of this design into the House’s vocabulary sixty years ago. Today this historic loafer is still rooted in the same ideology of its original: a long-lasting classic to wear and love forever.



Berenice Marlohe Wears TOD'S

Berenice Marlohe, the new Bond girl, wearing TOD’S Signature Tote in Black Leather, while out in Paris for the Skyfall press tour.

FENDI @ Romance 2Jours

FENDI's video official website <Romance 2Jours> features the  FW2012 <2Jours Collection>. Always reading trends through the feminine lens, the mini film reveals the different moods and lesser known faces of the modern woman, from morning till night. The protagonist is a strong woman of cool character. Running around the streets of Italy, she is armed with calf leather 2Jours in different solid shades. Back at home where she feels most comfortable, she disarms and exposes her tender and delicate side. Keeping her company is an adorable pet cat and her Persian wool 2Jours which is as silky as the kitten’s fur. To close, the video presents the multicolour Galuchat patchwork 2Jours with an original approach. A classic FENDI Chic!!!