BILLABONG @ First Lifestyle Concept Store in Hong Kong

BILLABONG opened its first standaline lifestyle concept store in Hysan Place Mall in Hong Kong. The 100 square meter lifestyle concept is one that offers up not only the country’s most comprehensive range of Billabong products (from boardshorts, to bikinis, t-shirts, wovens, fashion tops and collaborative collections, backpacks, and accessories), but also other brands like VonZipper and Nixon.

Another first in Hong Kong is the launch of Billabong’s Since 73 VIP programme: a unique loyalty programme that offers customers exclusive rewards and brand updates. The store features a rustic look with its rough wood finishes and the brand’s signature black weatherboard frontage, which is designed to resemble a beach house. Exposed brick walls and plants are also used within the store to create an urban-lifestyle-meets-beach atmosphere; where shoppers can venture in to experience the thrilling and exciting ambience Billabong embraces.

      

To celebrate the opening of the store, Billabong has teamed up with one of Hong Kong’s most sought-after celebrity photographers, Sunny Lau, to create the “Life’s Better In…” campaign. Shot in some of Hong Kong’s most iconic landmarks, the campaign, featuring the likes of the loca young artists to strikes a cord with the brand’s understanding to meet the needs of professional boardsport athletes and also seamlessly weaves in the element of street with its slew of lifestyle offerings. A mini photo exhibition was held and displayed in the store.

 

 

 

 

 



EMPHASIS Jewellery @ Fall 2012 Collection

EMPHASIS JEWELLERY Fall 2012 Collection continues to light up the glamorous women with its sparkling kaleidoscopic, sprinkling vivacity and exuberance across a city that never sleeps; the latest collection unveils a series of superlative timepieces and jewellery with vibrant candy-pop colours contrasting clean and minimal silhouettes. The collection exudes a fabulous confidence that will naturally attract those who love and demand the limelight.

 

Flashing back to the enchanting 1920s Parisian Art Deco era, EMPHASIS JEWELLERY redefines its timepiece collection with an avant-garde tribute to the inquisitive design period. The square silhouette of the timepiece embodies elegance, and in the same, its clean and clear lines accentuate the strength and confidence of a modern woman. Princess cut gemstones encrusted over rainbow bright watch faces breathe a beautiful radiance and a playful twist to the timepiece. Craftsmen shine in their flawless talent by using invisible settings to lay the gemstones, in this way the alluring glow of gems can shine ubiquitously across a full colour kaleidoscopic spectrum.

 

This Art Deco inspired Emphasis Timepiece is not simply just a watch - it is a luxurious piece of art that can be adorned on any woman, delivering a unique taste and effortless chic that behold attention of all. With such a bold palette to choose from, keep an eye on the dark green as it is a hot colour on this season’s runways. Perfect for making any outfit “pop”, these Emphasis Timepieces say more about who’s wearing them than who’s admiring them.

 

EMPHASIS JEWELLERY infuses a lot of passion in the selection and composition of each and every stone when creating fine jewellery. The Gem Obsession collection is a luscious mix of delicate hues and flattering shades of exclusively-cut gemstones and diamonds. Different gems in a range of vibrant candy colours have been carefully matched together to exhibit the most exquisite and original jewellery any woman could ask for. Gemstones of various shapes and sizes are assembled to create luxurious pieces with robust layering and a fluid structure. This charming kaleidoscopic collection exhibits one’s own distinct personality and character, and will be the topic of discussion and envy at any girl’s night out!



Sjöö Sandström @ Swedish Independent Watchmaker Landed in Hong Kong

Sjöö Sandström is a Swedish independent watchmaker based in Stockholm and now arrived in Hong Kong. Watches from Sjöö Sandström are assembled with a combination of handicraft and high technology in the company workshop in the most historical part of Stockholm. The story of Sjöö Sandström begins in 1986 when the two engineers Christer Sjöö and Mikael Sandström established Sjöö Sandström Sweden AB. Years of labour was put into development and in 1989 the two friends came up with the Chronolink concept. Two things Swedish with a great reputation abroad were incorporated in this concept: high quality steel and the Swedish Defence Industry. Sjöö and Sandström would not settle for anything but perfect and eight years went by before the first Chronolink was presented to the market.

 In 1993 Sjöö Sandström made their debut on the exclusive watch market with the Automatic or Series 1, a model produced in only 1,000 numbered pieces. Two years later Sjöö Sandström were given the award Excellent Swedish Design and also launched their first ladies’ watches. In 1996 the Royal Steel collection was introduced and the first of these watches was presented as a gift to the king of Sweden for his 50th birthday the same year.

      

 The Chronolink Worldtimer was released in December 1997. The extensive development efforts paid off as the Chronolink was considered one of the most accurate electronic watches in the world. Determined not to be satisfied with this success, Sjöö Sandström continued their improvements of the Chronolink. In 1999 they presented a model with a chronometer certified mechanical movement. This watch is generally held to be one of the few successful combinations of a mechanical movement, quartz technology and clamshell design in the world.

 In 2001 Sjöö Sandström launched the Ocean Race Chronograph, appointed as the “official watch” of the Volvo Ocean Race. This is one of the world’s most expensive and exclusive digital watches. One of the latest models from Sjöö Sandström is the Royal Steel Extreme Black. It features a 44 mm diameter case made from high-grade stainless steel and a transparent engraved case-back. Physical vapor deposition technology is used extensively to produce the unique finish of the watch. The Royal Steel Extreme Black model also differentiates from other Sjöö Sandström chronographs through its circular window for displaying the date.

 

 The Latest collection includes the Landsort 459 m was developed in cooperation with divers from the Swedish Navy. Named after the deepest point of the Baltic Sea, the Landsort depth located south of Stockholm, each watch is crafted by the watchmakers at the workshop in Stockholm's Old Town.

Leighton Meester Wears Roger Vivier

Leighton Meester carried the Roger Vivier Prismick Shoulder Bag while filming a scene from Gossip Girl’s last season in New York City.

Starbucks Hong Kong @ Passion For Art 2012 EXPRESSO Photo Exhibition

Starbucks Hong Kong has always been active in promoting local art development and education to accomplish the mission of contributing to the local community. Encouraged by the great enthusiasm towards the “Passion for Art” debuted last year, Starbucks partners up with Hong Kong Arts Centre once again this year and held a “Starbucks Passion for Art 2012 -- ESPRESSO Photo Exhibition” at Shouson Theatre, Hong Kong Arts Centre.

 Four local renowned photographers and art lovers, namelyTK Mak, Man Lim Chung, Chapman To and Wing Shya showcasing each drawing inspirations from the theme of EXPRESSO, putting together their own distinct, impressive and instantaneousphoto visuals that record different stories to create the “Starbucks EXPRESSO notebook”.

  

  

 This inspiring notebook serves to raise fund for Hong Kong Arts Centre in aid of the art education program “Higher Diploma in Fine Art”. For every purchase of the limited “Starbucks EXPRESSO notebook”, Starbucks Hong Kong will donate HK$50 to Hong Kong Arts Centre.