年初九的誘惑 LIVE THE LUNAR NEW YEAR HIGH SPIRIT

年初九的誘惑
LIVE THE LUNAR NEW YEAR HIGH SPIRIT

年又过年，共庆欢乐团圆.......农历春节虽已过了一半，亦消耗了不少能量，但不减添置新衣裳的雅兴。万人共欢独剩余孤寂，阖家团圆，年初九拜天公庆典持续喜迎兔年接新春，气氛更浓，为新年带来欢欣新气象，动如脱兔。各大品牌施展浑身解数，实行要你不可力抗这初九的诱惑，共同believe in wonder，继续 live the Lunar New Year high spirit，齐来庆贺癸卯兔年，兔气扬名。

GUCCI开动缤纷新春模式，延续革新奢华时尚的使命，利用细致的笔触勾勒兔子的各种憨态，以多款充满玩味的别注系列单品揉合缤纷的色彩、印花和装饰细节，表达灵兔所代表的聪敏、健康和长寿，高姿态去迎接这满载喜气洋洋的节日氛围。由Max Siedentopf拍摄的广告企划色彩缤纷，予人生机勃发之感，呼应春回大地的节日喜气。三五知己在繁花似锦的梦幻场景中偶遇一群兔子，花团锦簇的色彩烘托系列单品，轻松和感性的时光在这片田园风景中交替，柔和的晨曦预告新一年的来临。

GIVENCHY创意总监 Matthew M Williams 从纽约、巴黎、洛杉矶、上海、东京等地汲取灵感，与迪士尼联手打造一趟「独一无二的环球旅程」，将幸运兔奥斯华Oswald the Lucky Rabbit的淘气活泼个性，与他为品牌塑造的独特美学视野完美结合成就具收藏价值及体现冒险精神的限量设计，再次引领流行文化热潮共贺新春佳节，并歌颂迪士尼的百年传奇志庆来迎接吉祥兔年 。知名美术指导兼摄影师 Julian Klincewicz为是次合作企划和奥斯华的环球旅程，制作了一段混合现实短片，并请来 Madelaine Petsch、Amber Liu和Alton Mason参演与奥斯华一同踏上梦幻冒险之旅 。

FENDI独家推出的新春别注系列灵感源自Marc Jacobs为Baguette®手袋诞生25周年系列及庆典设计的FENDI Roma标志，并重新演绎，以夺目造型点缀品牌经典款式及崭新设计，为农历新年染上红白二色，作为别注系列的主色，象征新年的吉祥喜庆，以至一系列成衣单品去喜迎兔年的来临。成衣系列处处可见Marc Jacobs重新设计的全幅特大红白配色FENDI Roma标志，针织半截裙及毛衣套装饰、棉质平织布卫衣及T恤、经典白色恤衫、运动裤套装两侧、口袋设计、深灰色牛仔裤及牛仔外套套装缀以红色缝线等等。夺目耀眼的标志亦化作圆领毛衣及扣钮开襟毛衣上的织花嵌花，并延申到不同款式的经典FENDI的皮革手袋如Peekaboo ISeeU Petite、Baguette、Phone Baguette、Mini Sunshine Shopper、Nano Fendigraphy及一款向兔年致敬的兔仔造型袖珍手袋，可互相配搭。同时间亦推出同款配饰去点缀深灰色经典FF图案万用袋、腰包及相机袋，织品配饰包括丝巾及wrappy丝布、羊毛斗篷及渔夫帽，饰以同款图案及色调，包罗万有为节庆造型画龙点睛。

Giorgio Armani延续和全球形象代言人胡歌及甄点了中国区品牌形象大使童瑶各自穿上全身的新年男女装系列，去演绎内敛色调贯彻隽永优雅，灵兔腾跃经典徽标，寓意团圆圆满，悦动呈祥。针织银线交叠紫韵浮光，浮雕暗纹映现花好月美，承载新岁意象。黑未必佳，但百无禁忌，型得有理。

TOMMY HILFIGER 更和由著名荷兰作家和插画家 Dick Bruna 于 1955 年创作的 Miffy携手呈献 TOMMY X MIFFY活力十足的系列，结合活泼学院风格来庆贺兔年。学院风外套、斜纹棉布裤、榄球衫、大学卫衣和棒球帽等现代经典款式均饰有 Miffy 标志，并以品牌的标志性红色和蓝色原色呈现。这个联乘反映品牌的不羁、乐观精神、勇于冒险、乐于接受新体验， 以及坚持不懈的积极态度；而灵兔代表乐观、机智和幸运，同时并体现了品牌长期以来与影响几代人受追捧人物合作的热情，以欢快的自我表达方式庆贺农历新年。

VALENTINO Presents 2023 Lunar New Year Capsule Collection

Maison Valentino presents the Valentino Rosso Toile Iconographe capsule collection to celebrate the Chinese New Year 2023. This dedicated collection is a tribute to the Chinese culture, particularly to the relevance of the red shade as a symbol of the most important festival of the lunar year: Valentino’s iconic Rosso color is exquisitely interpreted, bringing the feels and blessings of festivity and reunion.

The Maison honors this special occasion with a unique dedicated selection of items and Valentino Garavani accessories, all characterized by the Rosso color and Valentino Toile Iconographe, the new pattern of the iconic VLogo launched during the Unboxing Valentino Spring/Summer 2023 show.

Essential wardrobe items including shirts, capes, dresses, shorts, skirts and knitwear - all characterized by the in the unmistakable red nuance and precious embroidery - feature the totalizing VLogo, key element of this exclusive capsule.

The pattern also reoccurs on the Valentino Garavani Rosso Toile Iconographe accessories including the Valentino Garavani Le Troisième Toile Iconographe small tote, the Valentino Garavani Le Cinquième Toile Iconographe bucket bag and the Valentino Garavani Toile Iconographe boots, bucket hat, foulard and scarf bandeaux, all sharing linear and minimal silhouettes that fit perfectly for everyday.

Looks are completed by the Valentino eyewear collection, composed by the finest sunglasses envisioned with Akoni.

Undisputed protagonist is also the Valentino Garavani Locò bag in the Rosso version, an expression of the metropolitan and festive atmosphere that animates the season: this compact double handle bag, with a nineties allure, features a flap with a VLogo Signature clip closure, embodying the evolution of the iconic codes of the Maison.

Maje Presents 2023 Lunar New Year Capsule Collection

Maje presents the <Rabbit Girl On The Moon> 2023 Lunar New Year capsule collection features Chinese model - Cici Xiang, who plays out the story of a brisk and dreamy Maje Girl chasing the moon, bringing classic Chinese elements to the Maje way of wearing the knitted sweaters, the wool coats and French dresses, piecing out a perfect festive outfit for your reunion moments, but also staying chic and sublime.

Captured in soft colors, in an authentic and straightforward way, Cici appears to be her best self and speaks out her personality in every detail by putting on the Lunar New Year collection, flows in the beautiful moonshine on set.

No filter or any covering up, she interacts with the Moon, a symbol for free pursuit and reunion, oozing a romantic but inspirational vibe to show the authentic self.

MONCLER Presents 2023 Lunar New Year Capsule Collection

Moncler has teamed up with adored icon, Roger Rabbit, for a capsule collection of fun and versatile full looks, brought to life by a campaign starring Global Brand Ambassador Wang Yibo. The star of innovative multi-Academy Award-winning blockbuster, ‘Who Framed Roger Rabbit?’, animates full looks for men, women, and children.

A preppy, collegiate direction defines the capsule, led by letterman jackets in pink and navy colorways, crafted in luxurious lightweight coated nylon, emblazoned with Moncler graphics, and embroidered Roger Rabbit patches. A reversible hooded windbreaker with all-over print packs portable flair and function. Mix-and match and mini-me pieces for families and couples offer plenty of scope for co-ord moments. Intarsia knit press-stud cardigans layer with tracksuits, tees, and hoodies, as well as accessories - from baseball caps to fun graphic socks.

To celebrate the family-friendly collection, Global Brand Ambassador Wang Yibo stars alongside a multigenerational cast in an out-of-this-world fashion story. Inspired by this optimistic time of year, when loved ones of all generations come together to celebrate, photographer Sky’s futuristic vision of unity sets the tone for a harmonious and light hearted New Year.

JAEGER-LECOULTRE x Jackson Yee Celebrates 2023 Lunar New Year

Jaeger-LeCoultre presents s023 Lunar New Year advertising campaign starring its latest global ambassador, Jackson Yee. Under the theme ‘Moments Made of Gold’, the campaign celebrates those special moments in life that feel charged with positive energy and create golden memories. Modern, elegant and visually arresting, it has been shot in a minimal yet richly dramatic setting of red and gold – colours that symbolise good fortune, happiness and wealth and capture the joy and vibrancy of Lunar New Year celebrations.

Centre stage is dominated by a large golden sculpture based on Jaeger-LeCoultre’s new Art Deco-inspired alphabet created by Alex Trochut, the letter ‘M’ signifying the Master Ultra-Thin Tourbillon Moon, which Jackson Yee wears on his wrist.

“The New Year is a time for joyful celebration but also for quiet reflection on the golden moments that we have already experienced and those than we can create in the future,” says Jackson. “To me, this watch has special meaning because the moon governs our Chinese New Year but also because its timeless elegance is like an anchor in a world that seems to be spinning faster all the time. With the change of the year, it symbolises the relationship between reality, time and our dreams for the future.” With moon-phase and date displays being the natural choice of complications to mark the Lunar New Year, the Master Ultra-Thin Tourbillon Moon unites the technical virtuosity of the self-winding Calibre 983 with the enduring beauty of a pink gold case and eggshell-white dial.

Harmonious and perfectly balanced, the dial is defined by the display of Northern and Southern Hemisphere moon phases in the upper dial and the tourbillon in the lower dial. It is encircled by a peripheral date display, indicated by a red-tipped hand that makes a 90-degree jump over the tourbillon from the 15th to 16th of every month. Underlining the sense of refinement, the shape of the Dauphine hands is echoed by the elongated arrow-shape of the applied pink gold indexes. With an elegance that transcends the ages, this is a timepiece to treasure over the course of countless new years.

BAUME & MERCIER Presents A Special Edition of The Riviera Collection: The Riviera Chinese New Year Rabbit

Baume & Mercier releases a special edition of the Riviera Collection: the Riviera Chinese New Year Rabbit (Limited to 150 pieces worldwide). For the occasion, the iconic design of this sport chic watch is adorned with traditional Chinese symbols for luck, happiness and prosperity. Its great energy is powered by a high performance Baumatic Manufacture movement. Based on the observation of the cosmos and time measurement in Ancient China, and including facets of astrology and astronomy, the Chinese calendar is composed of a twelve-year cycle, with each common year made up of twelve moon cycles. The Riviera Chinese New Year Rabbit beautifully mirrors that system: the twelve sides of its dodecagonal shape, which is emblematic of the collection, correspond with the twelve hours on the dial. In polished and satin-brushed stainless steel with a 42-mm diameter, its bold case is particularly enhanced by the marked contrast of its polished and sun satin stainless steel bezel fastened with four screws in sandblasted steel against the smoky gray sapphire dial, adorned with a subtle wave decor. This aesthetic effect is protected by a scratch-resistant sapphire crystal with an anti-glare coating on both sides. It extends into the Roman numerals and riveted indexes in 5N gold-plated PVD steel coated with Superluminova (C1, blue glow) and the faceted hands in 5N gold-plated PVD steel which indicate the hours, minutes and seconds. A narrow aperture at 3 o’clock reveals the date.

Each of the twelve years of the Chinese calendar is traditionally represented by an animal and an element. 2023 is the year of the Water Rabbit. The New Year’s slogan heralds luck and happiness: “金兔 携名福，星月照万士” “The rabbit brings luck and is with you every day.” This message is all the more reassuring since this adorable animal is synonymous with longevity in China. The Rabbit appears at 8 o’clock on the dial of the Riviera Chinese New Year, since the number 8 represents luck and prosperity. It also adorns the dodecagonal case back, where a sapphire crystal reveals a superb open worked gold tone oscillating weight. This vibrant collection illustrates the beauty of time and the anticipation of the new year while expressing the free spirit and joie de vivre of the Riviera Collection. The design surrounding the Rabbit on the case back is a typical decorative pattern used on various Chinese instruments. Its history dates back nearly 1600 years, and it carries extensive cultural connotations. Because of its enduring nature, the Chinese consider it a symbol of good luck, construing it as the promise of a continual flow of prosperity and happiness. In this tribute to the Chinese New Year, the Riviera Chinese New Year – Rabbit Edition is adorned with gold and red, two strong colors that the Chinese associate with joy. The Roman numerals, hands and indexes of the watch are gold-toned to express status, success and wealth. Meanwhile, the red accents symbolize celebration, happiness and peace. The delicate red line running along the free octagonal crown, stamped with the emblematic Baume & Mercier Phi logo; the red rabbit transfer on the case back; and the additional strap in red rubber included with the timepiece all evoke the warm wishes that the Chinese adore and that they address to their loved ones at the beginning of each year.

The self-winding Baumatic Manufacture movement BM131975A brings panache to the momentum of this new beginning. Recognized for its certified COSC (Official Swiss Chronometer Testing Institute) chronometric precision, its resistance to everyday magnetic fields, its durability and its robustness, it offers a power reserve of 120 hours (5 days). The Riviera Chinese New Year Rabbit watch is also water-resistant to 10 ATM (approximately 100 m). In polished and satin-finished stainless steel, the integrated strap of the Riviera Chinese New Year Rabbit features three rows and a triple folding clasp with security push-pieces. A very reliable, robust interchangeability system makes it possible to change the strap without the need for tools and to alternate with the integrated additional strap in grained and satin finished red rubber equipped with this ingenious device. This new timepiece further broadens the profuse creativity of the Riviera Collection, which has been exemplifying the imaginative designer watch spirit since it was launched in 1973: ever as eager to play on aesthetic codes, to the delight of its devotees.

FURLA Presents 2023 Chinese New Year Capsule Collection

FURLA presents 2023 Chinese New Year Capsule by the narration of the bunny adventure voyage through the exciting rollercoaster. FURLA rabbit encounters the various Chinese traditions during the journey, brings you good luck to the Chinese New Year. This capsule collection features FURLA 1927 and Furla Varsity Style in different sizes and styles such as mini tote bag, mini crossbody bag, mini top handle bag, micro crossbody bag, and other accessories. FURLA Varsity Style is a mini vertical shopping bag that is perfect for storing your smartphone, wallet and small objects. The bag is made of smooth Roma calfskin with a rabbit print to celebrate Chinese New Year, completed with the FURLA and ARCH logo printed on the front. A unique accessory to complete your look.

FURLA Allegra Bunny is a mini crossbody bag made of teddy montouk fabric with a rabbit print to celebrate Chinese New Year. The model is completed by FURLA logo details for the eyes and ARCH logo details for the nose of the bunny. A perfect accessory to add a unique touch to your look. Take a ride on a delicate rollercoaster, along the journey we will see the FURLA Chinese New Year capsule collection and distinctive elements of the Chinese New Year. At the end of the journey, a magic explosion of confetti rains over the whole scene. Our heroic bunny statue is finally revealed as a whole, symbolizing a prosperous year to come, and representing best wishes to the New Year.

TOMMY HILFIGER Presents TOMMY X MIFFY 2023 Lunar New Year Capsule Collection

TOMMY HILFIGER presents TOMMY X MIFFY 2023 Lunar New Year Capsule Collection  featuring the iconic cartoon character Miffy, this vibrant collection celebrates the new lunar year while exploring a playground of prep.

This collection, featuring the beloved cartoon character, mixes Miffy’s minimalist aesthetic with Tommy’s American cool for upbeat modern style. With 50 pieces of men’s, women’s, and kid’s sportswear and accessories, the capsule reimagines essential prep icons with a distinct ‘Miffy’ twist. 

Modern classics like the varsity jacket, chino, rugby shirt, collegiate sweaters and baseball caps are adorned with Miffy emblems and rendered in primary hues including TOMMY HILFIGER’s iconic red and blue. In the Chinese zodiac, the rabbit represents optimism, wit and luck; TOMMY X MIFFY embraces these attributes with a cheerful celebration of self-expression for the new lunar year.

Created by Dutch author and illustrator Dick Bruna in 1955, Miffy’s popularity has endured through the decades, with books starring the legendary bunny selling over 85 million copies worldwide. Today she is a true pop culture icon who is still adored by children and adults all over the globe. This capsule captures Tommy Hilfiger’s longstanding passion for collaborating with cult figures who influence generations.

“This collaboration is a canvas for creativity that reflects our brand’s irreverent, optimistic spirit,” says Tommy Hilfiger. “Miffy embodies many of our brand values: being adventurous, open to new experiences, and having a relentlessly positive attitude. The TOMMY X MIFFY collection is the perfect blend of playful-meets-prep!”

Calvin Klein Presents 2023 Lunar New Year Capsule Collection

Calvin Klein celebrates Lunar New Year with the launch of its Year of the Rabbit capsule collection in Asia.

Featuring a playful bunny motif and a vibrant palette of red, pink, gold and blue that channels the festive nature of the New Year.

The collection spans underwear, jeans, t-shirts, bomber jackets, sweaters and hoodies. Special rabbit trims and bold thematic prints infuse Calvin Klein’s everyday essentials with the bright optimism of the holiday.

The campaign, shot and directed by leading Chinese fashion photographer Liu Song, features top models in the new collection, channelling the adventurous spirit of this year’s zodiac sign.

Roger Vivier 2023 CNY's Pick

The RV Love Clutch Micro

The RV Love Hair Band

The RV Brooche Scrunchie

Roger Vivier Viv Golf Strass Buckle Sneaker

BVLGARI Presents 2023 Lunar New Year Collection

BVLGARI presents 2023 Lunar New Year Collection with The Wonder of Gifting with expressions of joy and pure emotions by sharing the magical moments with your loved ones and strengthen the tie that bound you together. Imbued with the auspicious power of red and the precious glow of a magical light, the BVLGARI campaign dedicated to Chinese New Year 2023 bears the promise of a bright future.

Capture in front of a red backdrop in a special tribute to the color of symbol of luck, strength and prosperity - the BVLGARI muses Vittoria Ceretti and He Cong sport some of the most iconic and awe-inspiring creation of the Roman Jeweller, as they look ahead to the new lunar year with optimism and confidence.

Glimmering like fireflies in the night sky, the stunning BVLGARI creations remind us of the enchantment that can be experienced when we open ourselves to wonder. The magical light that envelopes them, symbolically traces a path of joy and amazement, like a source of energy and hope from which our greatest dreams can spring. Because it is only through wonder that ordinary moments can become magnificent times.

Made to celebrate precious moments and honour the occasion, the Serpenti Viper Special Edition necklace in 18 kt rose gold boasts a festive touch of red. Its captivating pendant, wrapped around the chain, is set with precious rubies conveying the wish for a prosperous beginning.

In the reign of Leather Goods, two dazzling Exclusive Edition bags will make every singlemoment of the Chinese New Year a memory to treasure forever. Sparkling like stars in the night, the Serpenti Forever East-West and Serpenti Forever bag come with a radiant coating in multi-sized degrade rose gold crystals, bringing to shine the glamorous nature of BVLGARI's snake icon. Furthermore, a selection of stunning creations including the joyful Lvcea watch with pink alligator strap will bring a touch of magic to celebrations and the year ahead, welcoming memorable times with unforgettable BVLGARI gifts.

DIOR Presents 2023 Dior Men Lunar New Year Capsule Collection

DIOR presents 2023 Dior Men Lunar New Year Capsule Collection to welcome the Year of The Rabbit. Perpetuating the dialogue initiated between Kim Jones and ERL for the Dior Spring 2023 menswear show, the House unveils an exclusive capsule in conjunction with the Lunar New Year.

Inhabited by a joyful dynamic, this men’s collection is an ode to the Water Hare – the Chinese zodiac sign for 2023 reinterpreted by the unprecedented and resolutely pop design of Eli Russell Linnetz.

Metamorphosed into a patch of furry effect, this symbol can be found in oversized version on knit sweaters, as well as being subtly deployed on shirts, shorts and a flocked denim ensemble composed of an overshirt and baggy pants, evoking the Californian spirit of the Spring 2023 line.

The pieces are sublimated by a predominately red palette, dear to Christian Dior – who saw it as “the color of life” according to his own words in his Petit Dictionnaire de la Mode accentuated here by delicate touches of gold.

The hare motif also embellishes the B27 Low Top sneakers; the quilted Dior Oblique Mirage canvas of the Lingot 22 bag in a tantalising red-tone monochrome variation, without forgetting the B23 sneakers and the Saddle Venice bag, reinvented in an extraordinarily soft version, entirely adorned with shearling.

Irresistible models, the elaboration of which demanded a specific technique of marqueterie, exalting both the inventiveness of the House and the excellence of its ateliers.