mylifestylenews

2017-03-31

ANTEPRIMA SS2017 Advertising Campaign

ANTEPRIMA SS2017 Collection “Against Fragility” is inspired by Teddy Girls, the rebel youth subculture from the 1950s Post-War London. Shot in NDK Resource Shiroishi Factory located at Kawasaki, an industrial district in Japan’s Kanagawa Prefecture, the ANTEPRIMA Spring Summer 2017 campaign re-created the mood and atmosphere of factory site in North Kensington, where the historical photos of Teddy Girls were mostly shot.


As determined working-class youth, Teddy Girls embraced liberation and independence of women back in time. They pushed the boundaries of conventional women’s style and had been adopting menswear elements and outlook. As an echo with the spirit, ANTEPRIMA opted for models with edginess and strong character for this campaign.


Unique features and expressions of Japanese top model Chiharu Okunugi and up and coming model Rina Fukushi further compliment the image of Teddy Girls.


Models
Chiharu Okunugi @chiharuokunugi 
Rina Fukushi @rinao127

Photographer
Leslie Kee

Stylist
Kosei Matsuda

Hair & Make Up
Katsuya Kamo

Film/Location Production
DASH Co Ltd (Japan)

Art Director
Hideki Ogino


Narciso Rodriguez Introduces New Fragrance Fleur Musc

An iconic fragrance collection continues to surprise and captivate. Introducing for her fleur musc by Narciso Rodriguez. The vibrant spirit of for her fleur musc embodies the profound sensuality of every woman. Unique yet addictive: this new and fragrance renders anew the nature of duality at the core of Narciso Rodriguez’s for her collection with a sly charm and a fiery passion.  for her fleur musc was inspired by women who project an air of independence with exquisite grace. for her fleur musc is enchanting . A generous floral bouquet with vibrant notes envelops the signature heart of musc with warmth and sensuality. The sumptuous pink flowers, enhanced by pink peppercorns, blend with the rare musc while woody amber notes - a mix of patchouli and soft amber illuminate. The result: a radiant sublime rose that stands alone. The signature bottle containing fleur musc is a vivid resounding pink, a new color for the fragrance collection. The color reflects the warmth and indomitable nature of for her fleur musc as the new fragrance adds an intriguing chapter to the always evolving for her story. for her fleur musc is the ultimate reflection of modern women. Irresistable and addictive.


“Fleur musc was born from my desire to create a fragrance with the heart of musc surrounded by warm rich pink flowers which creates a unique rose. Fleur musc represents a bold, passionate femininity; it’s a fragrance that evokes charm and grace. Fleur musc possesses the spirit of many women.” Said Narciso Rodriguez. The fragrance captures the freedom and nuance of a femininity that encompasses all; it radiates with a new vitality and conveys a sensual confidence. “Carmen possesses grace and beauty that’s both provocative and unassuming. In this new portrait, she conveys confidence effortlessly. The color reveals the vibrant spirit of this pink floral scent. It’s a more brilliant shade of pink than our signature pink for a simple reason: it reflects the woman who wears it and defines the beautiful nature of fleur musc.”

2017-03-30

Aquascutum SS2017 Advertising Campaign


Aquascutum SS2017 Advertising Campaign pays homage to its own heritage rooted in the excellence of British tailoring and to this day delivers a stylish and luxurious elegance. Not always realised, the words ‘Aqua Scutum’ in Latin translate to ‘Water Shield’; for tailor and founder of the brand John Emary was the person responsible for pioneering the first waterproof wool fabric, then used from 1914 to make the functional trench coats for officers in the First World War.


Shot by photographer Ash Reynolds, who shoots Aquascutum for the third season running. This season the campaign is set in ‘Salon 1851’, a location dreamt up for the SS17 London Fashion Week presentation the brand held at One Belgravia in September last year, where models were draped over a luxurious and louche Helmut Newton-inspired set up, on plush sofas and decadent furniture. The backdrop for the campaign was built by set designer Thomas Bird who has worked for the likes of Dover Street Market, Dazed & Confused and British Vogue in building beautiful environments for fashion shoots. The giant paper flowers link to the Noboyushi Araki inspired prints featured on the womenswear garments.


Goldwell Kerasilk Introduces Kerasilk Color Cleansing Conditioner & Gentle Dry Shampoo

 The new Goldwell Kerasilk Premium hair care, launched in 2015, gave women more reasons to fall in love with their hair. The salon exclusive treatments combined with highly effective, home care products turn unmanageable, fine limp hair into perfect healthy-looking hair. Amongst the four ranges – KERASILK CONTROL, KERASILK RECONSTRUCT, KERASILK REPOWER and KERASILK COLOR, this year, joined by two new products – Kerasilk Color Cleansing Conditioner and Gentle Dry Shampoo, the Kerasilk Color home care product family is now in full! Combined with high molecular Keratin, color-caring silk and Tamanu Oil, the formulation forms a protective coat on hairs natural surface to reduce color fading, and give hair brilliant shine and a smooth feel. Inspired by a booming trend of Co-wash in the U.S., the innovative KERASILK COLOR CLEANSING CONDITIONER is all you could wish for. In just one wash, you can maintain beautifully colored hair by reducing color fade-out caused by hair care routine and its surfactants. A ritual shampoo routine can now be skipped and rely solely on conditioner as it gently cleanse and deeply moisturize your hair.

Color Cleansing Conditioner
Formulated with high molecular Keratin, Color-caring silk and precious Tamanu oil.
Protects hairs natural surface and reduce color fading.
Gently cleanse and condition in just one step.

Directions for use:  
Apply to wet hair, massage thoroughly and rinse.


Another booming trend where appealing to younger women is the use of DRY SHAMPOOs.  KERASILK COLOR GENTLE DRY SHAMPOO, is an innovative formula is an aerosol spray that does not leave visible residues on the hair in contrast to classic powder-based dry shampoos. Hair is cleaned and refreshed without the need of water. For a clean and fresh feel to the hair and maximum colour protection for coloured hair, formula combines keratins, silk and Tamanu oil gives hair a brilliant shine and a smooth feel.


Color Gentle Dry Shampoo
Formulated with high molecular Keratin, Color-caring silk and precious Tamanu oil.
Protects hairs natural surface and reduce color fading.
Cleanses without the need of water and keeps color brilliant.

Directions for use: 
Shake well. Apply on to dry hair and comb through.

2017-03-29

H&M Loves Coachella 2017 Collection


H&M Loves Coachella 2017 collection: Get the festival spirit with The Atomics

Sheer feminine layers mixed with embellished denim for women, and the perfect graphic prints for guys, are at the heart of H&M Loves Coachella, an exclusive collection in collaboration with one of the world’s greatest festivals. It’s about capturing that festival spirit whether you’re lucky enough to be in the Californian desert, or sharing the Coachella feeling around the world.


This year’s campaign for H&M Loves Coachella features an exclusive new video by The Atomics, the alternative pop band of Lucky Blue Smith and his sisters Pyper America, Starlie and Daisy Clementine. In the video, The Atomics cover ‘Let’s Live For Today’ by The Grass Roots, showing how the Coachella look spreads worldwide beyond the festival itself. “H&M Loves Coachella has all the pieces to get the festival spirit, wherever you are in the world,” says The Atomics.


“We loved collaborating with the Coachella team for this collection. They gave us such great feedback on our designs,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.


Key pieces in this year’s H&M Loves Coachella collection include the sheer black lace spaghetti-strap dress, worn with a faux suede studded choker and pink heart sunglasses. Lace-trimmed slip-dresses have festival attitude layered over hand-drawn Coachella T’s, while the essential floral-embroidered denim jacket is perfect over a metallic body with a sheer powder-pink pleated mesh skirt – finish the look with large gold star earrings. For the ultimate in festival style, there’s the essential hoodie and also a metallic anorak, plus a black body suit with an open-laced back.


For men, it’s about the perfect tie-dye T-shirt with matching tie-dye drawstring shorts. A white cotton tank has gothic Coachella graphics on the back and the cut-off denim shorts has biker details at the knee, for a sharp Coachella mix. Meanwhile an Ikat printed short sleeve shirt makes the perfect layered look together with a pair of faded festival jeans.


#HMLovesCoachella


TOD'S Icon Timeless Icon


TOD'S Icon Timeless Icon
How do you become an icon? 
A character with timeless charm, fuelled by the choices of a lifestyle that has become legendary.



The secret is the personal and precise way of being even before appearing, that becomes global, never altering its unmistakable and inimitable codes.



Images and details of the private world of Mick Jagger and Roberto Bolle, Steve Mcqueen and Sean Connery, Aaron Kwok and Tong Dawei, George Clooney and Brad Pitt, and many more unconventional men.


 A tribute to the eternal influence of icons from the past and the present – modern interpreters of a timeless lifestyle.


2017-03-28

Chalize Theron In Saint Laurent By Anthony Vaccarello


Chalize Theron in  Saint Laurent by Anthony Vaccarello's hommage neckline buster dress with black sequins embroidery and harness belt in  black cotton and leather brushed sliver-toned metal as well as a Tuxedo Box in black plexiglass and black hardware while attending the AMFAR Hong Kong 2017 recently.


ANTEPRIMA WIREBAG Brand New “TASCA” SS2017 Collection


ANTEPRIMA WIREBAG presents the brand new “TASCA” SS2017 collection, adding a new star to the clutch-size small bag collection. Named after the Italian word of “pocket”, “TASCA” features two pockets on front and back with a new fastening feature of a delicate ball button. By combining the front and the back pocket, an extra pocket is formed in the middle tailored to fit larger size smartphones. Specially made use of extra lightweight 2mm wire also enables more elasticity and flexibility for extra storage. This multi-layer design redefines the practicality of a mini size wirebag. Comes in 5 colors paired with either light gold or light silver hardware, shoulder chain is also slightly thinner than usual to match with the overall delicacy and femininity of the design.


2017-03-27

BALLY SS2017 Advertising Campaign

Bally collaborates with renowned model Irina Shayk and New York-based fashion photographer Gregory Harris to create a bold and energetic SS2017 Advertising Campaign.


Irina Shayk, alongside up and coming male models Kit Butler and David Trulik, are shot in a vibrant 80s-inspired mood for Bally’s latest campaign.


Think MTV, Andy Warhol’s Interview magazine, Pop Art… Shot in London in October 2016, the campaign was art directed by Franck Durand and styled by Jonathan Kaye.


The campaign breaks in key fashion and lifestyles titles globally from March, alongside a robust digital and social media strategy.


KIEHL'S New Butterstick Lip Treatments


Famous for celebrated hydrating lip formulas like Lip Balm #1, Eucalyptus Lip Relief, and Facial Fuel No-Shine Moisturizing Lip Balm, Kiehl’s Since 1851 is expanding its respected lip care category.  Introducing Butterstick Lip Treatment, a multi-benefit lip treatment collection, available in  both clear and sheer hues, to hydrate and protect lips with SPF 25 protection. Kiehl’s Butterstick Lip Treatment is a supremely hydrating and smoothing balm made with a blend of nourishing coconut oil and antioxidant-rich lemon butter. The formulas include broad spectrum SPF 25 sunscreen, providing essential protection from UV rays. The stick format and soft-touch packaging provide a polished look and easy application that gently glides on lips to offer up to 12 hours of hydration.

2017-03-24

VALENTINO SS2017 Women Ad Campaign

  VALENTINO SS 2017 WOMEN’S  ADVERTISING CAMPAIGN

MOOD - CONCEPT

Black and white portraits of different models to express the soul of the woman. David Sims with his photographic approach is the perfect photographer to portray the inner beauty. Very light post production, to keep the women real. Next to the portrait a detail, a fabric, the feeling of the beautiful and colorful SS collection realized during the fashion October show.

 PHOTOGRAPHER

David Sims


MODELS

Christy Turlington Burns
Liya
Fei Fei
Mali
Lorena
Ratner
Blesnya

ART DIRECTOR
REM,an Italian art-director agency who works for fashion’s top brand. Its collaboration with Valentino dates back to the Maison’s Spring-Summer 2009 campaign
LOCATIONS

HOTEL SALOMON DE ROTHSCHILD – PARIS

VALENTINO HEAD QUARTERS, 8 PLACE VENDOME, PARIS
LIGHTBOX STUDIO – HARLEM – NEW YORK

HAIR
Guido Palau

MAKE-UP
Fashion show : Pat Mc Grath
Portraits : Lucia Pieroni

Maison Margiela SS2017 "Artisanal" Collection

Reality is veiled in filters and conveyed through symbols. The communication of social media is the premise for the Maison Margiela SS2017 Artisanal collection in which creative director John Galliano resumes his ongoing study of global communities and interaction in a digital age. Drawing on the animated selfie filters found on social apps, garments are deconstructed and reconstructed through multiple layering until a final image comes to life. A face appears in the red and white cut-outs of a black jersey dress.


The codes of Maison Margiela are intensified in volume and shape, transforming the house’s shirtdress into a billowing moving object. A décortiqué technique is introduced as pieces from the classic masculine wardrobe are reduced to expose their essential frames normally hidden from view. This reveals the essence of garments, embodied in a decorticated shirt worn with a trench coat, or in a look fusing the memories of a ball gown and a masculine coat. Unions between contrasting fabrics and colours create reconfigurations, a form of interface inherent to social media where combined images can replace the written word to form a language.


This type of expression is exemplified in activist artwork taken from the Internet, which informs cutting and treatments throughout, and in the avatars and icons that inhabit the collection. A type of modern-day folklore, they emit tribal signals: symbols of belonging key to communication in cyberspace and beyond. “This collection is about adding filters but as much about removing them. Sharing is about connecting with a community, becoming part of a union, and relating through mutual emotions rooted in memories,” comments Maison Margiela.


Materials
Authentic menswear fabrics are used to evoke memories of classic garments. Twill, military wool and Melton wool – both heavy and light appear in coats and jackets, while tweed is used next to contrasting satin-back crêpe in dresses cut on the bias. Chevron and herringbone are found in jackets and shorts. Delicate cloths such as lace, broderie anglaise and embroidered tulle bring out the filtering effect central to the collection. Folkloric elements take centre stage: hopsack, crochet, stencilling, and check. Opposing textures and surfaces come together to create new reactions, in polyamide, silk, satin, fil coupé, organza, taffeta, and velvet. Lining in changeant, chiffon and interlining are revealed as layers are removed to create new images.


Technique
Décortiqué is the term John Galliano uses to describe the way layers are peeled off garments to expose their essential frames. The technique lies at the heart of the collection, next to the filtrage layering of multiple fabrics like millefeuille, which builds up garments like social media filters. The idea is echoed in embroidery on top-layer transparent tulle pieces where images come to life on the backdrop of coloured garments, and in Maison Margiela’s collaboration with the artist Benjamin Shine. Here, the black tulle lining from a trench coat escapes, flowing around the body to reveal an intricately formed face hand-crafted to the coat by the artist himself, dissipating behind the form. Contrasting materials are further unified, such as the fusion of satin and tweed in dresses cut on the bias.


 Palette
Colours native to military attire make up the collection’s palette of blacks, greys, reds and whites. Embroideries introduce rainbow colours evoking the graphics of animated digital filters.


Jewellery
High-polish chrome headpieces and large chrome necklaces worn on the back re-imagine traditional Dutch oorijzers, cementing the collection’s folk roots, while shattered heart pendants appear throughout. They are created in a union between crushed mirror, stones, safety pins, rings and embroideries.