mylifestylenews

2017-03-24

VALENTINO SS2017 Women Ad Campaign

  VALENTINO SS 2017 WOMEN’S  ADVERTISING CAMPAIGN

MOOD - CONCEPT

Black and white portraits of different models to express the soul of the woman. David Sims with his photographic approach is the perfect photographer to portray the inner beauty. Very light post production, to keep the women real. Next to the portrait a detail, a fabric, the feeling of the beautiful and colorful SS collection realized during the fashion October show.

 PHOTOGRAPHER

David Sims


MODELS

Christy Turlington Burns
Liya
Fei Fei
Mali
Lorena
Ratner
Blesnya

ART DIRECTOR
REM,an Italian art-director agency who works for fashion’s top brand. Its collaboration with Valentino dates back to the Maison’s Spring-Summer 2009 campaign
LOCATIONS

HOTEL SALOMON DE ROTHSCHILD – PARIS

VALENTINO HEAD QUARTERS, 8 PLACE VENDOME, PARIS
LIGHTBOX STUDIO – HARLEM – NEW YORK

HAIR
Guido Palau

MAKE-UP
Fashion show : Pat Mc Grath
Portraits : Lucia Pieroni

Maison Margiela SS2017 "Artisanal" Collection

Reality is veiled in filters and conveyed through symbols. The communication of social media is the premise for the Maison Margiela SS2017 Artisanal collection in which creative director John Galliano resumes his ongoing study of global communities and interaction in a digital age. Drawing on the animated selfie filters found on social apps, garments are deconstructed and reconstructed through multiple layering until a final image comes to life. A face appears in the red and white cut-outs of a black jersey dress.


The codes of Maison Margiela are intensified in volume and shape, transforming the house’s shirtdress into a billowing moving object. A décortiqué technique is introduced as pieces from the classic masculine wardrobe are reduced to expose their essential frames normally hidden from view. This reveals the essence of garments, embodied in a decorticated shirt worn with a trench coat, or in a look fusing the memories of a ball gown and a masculine coat. Unions between contrasting fabrics and colours create reconfigurations, a form of interface inherent to social media where combined images can replace the written word to form a language.


This type of expression is exemplified in activist artwork taken from the Internet, which informs cutting and treatments throughout, and in the avatars and icons that inhabit the collection. A type of modern-day folklore, they emit tribal signals: symbols of belonging key to communication in cyberspace and beyond. “This collection is about adding filters but as much about removing them. Sharing is about connecting with a community, becoming part of a union, and relating through mutual emotions rooted in memories,” comments Maison Margiela.


Materials
Authentic menswear fabrics are used to evoke memories of classic garments. Twill, military wool and Melton wool – both heavy and light appear in coats and jackets, while tweed is used next to contrasting satin-back crêpe in dresses cut on the bias. Chevron and herringbone are found in jackets and shorts. Delicate cloths such as lace, broderie anglaise and embroidered tulle bring out the filtering effect central to the collection. Folkloric elements take centre stage: hopsack, crochet, stencilling, and check. Opposing textures and surfaces come together to create new reactions, in polyamide, silk, satin, fil coupé, organza, taffeta, and velvet. Lining in changeant, chiffon and interlining are revealed as layers are removed to create new images.


Technique
Décortiqué is the term John Galliano uses to describe the way layers are peeled off garments to expose their essential frames. The technique lies at the heart of the collection, next to the filtrage layering of multiple fabrics like millefeuille, which builds up garments like social media filters. The idea is echoed in embroidery on top-layer transparent tulle pieces where images come to life on the backdrop of coloured garments, and in Maison Margiela’s collaboration with the artist Benjamin Shine. Here, the black tulle lining from a trench coat escapes, flowing around the body to reveal an intricately formed face hand-crafted to the coat by the artist himself, dissipating behind the form. Contrasting materials are further unified, such as the fusion of satin and tweed in dresses cut on the bias.


 Palette
Colours native to military attire make up the collection’s palette of blacks, greys, reds and whites. Embroideries introduce rainbow colours evoking the graphics of animated digital filters.


Jewellery
High-polish chrome headpieces and large chrome necklaces worn on the back re-imagine traditional Dutch oorijzers, cementing the collection’s folk roots, while shattered heart pendants appear throughout. They are created in a union between crushed mirror, stones, safety pins, rings and embroideries.


2017-03-23

LADY GAGA Wears DIESEL Eyewear Sunglasses In The Brand New Video “JOHN WAYNE”


LADY GAGA WEARS DIESEL EYEWEAR SUNGLASSES
IN THE BRAND NEW VIDEO “JOHN WAYNE”

To much critical acclaim, Lady Gaga’s extraordinary halftime show during Super Bowl LI showcased her talent for breathtaking dance moves, incredible vocals and stunning set design.

  
Following the worldwide success of the performance, the brand new video for “John Wayne” off of her #1 album Joanne premiered to much excitement.


The “John Wayne” video features an intense array of dynamism and impact in every single scene. During the video, Lady Gaga is wearing Diesel Eyewear sunglasses, in particular the round style DL0233, a combination of metal and injected material, bold frontal with oblique sections.


Chloé SS2017 Ad Campaign

 Chloé SS2017 advertising campaign celebrates the innate elegance of French style. A sense of carefree abandon is diffused throughout as the Chloé girls celebrate summertime friendship at the water’s edge. Lightness abounds, as the collection’s graphic silhouette and romantic details evoke femininity and freshness through bright prints, planed volumes, and textiles light as air. 


Captured in the warm glow of the afternoon sun, urban architectural elements meet portside tranquillity, forming a neutral backdrop for the season’s innocent flower prints and block-coloured separates.  The feeling of a curious, personal narrative is constructed throughout the SS2017 campaign - the first shot by British photographer Charlotte Wales for the Maison. Her images feel both pensive and spontaneous at once, as Wales artfully plays with the flare of natural light for an organic, sun-drenched ambience. Each frame offers a dynamic and intimate perspective of a day in the life of a Chloé girl, harnessing the allure of sisterhood and the spirited attitude of their universe.


Relaxed and graceful, a duo of Chloé girls from the AW2016 runway embody the Chloé spirit of elegant, natural beauty. The brand new cast features Luna Bijl and Ukrikke Hoyer, who both contribute their unique and joyful confidence to the season’s Chloé attitude. “For me this collection is about going back to the roots and simplicity of French style, for effortless clothes in beautiful proportions. Square volumes and crisp fabrics keep the message strong and graphic, with a hint of floral innocence.” – Chloé Creative Director Clare Waight Keller.


2017-03-22

Kiehl’s Introduces Pure Vitality Skin Renewing Cream

Kiehl’s chemists proudly introduce Pure Vitality Skin Renewing Cream, a naturally-derived formula that is the first of its kind to leverage the combined efficacy of two world-renowned wellness ingredients – New Zealand Manuka Honey and Korean Red Ginseng Root. While cocooning the skin in a comforting and nourishing texture, this breakthrough moisturizer helps skin resist hydration loss4 while also aiding in recovery from existing skin damage. In a clinical test5, skin’s radiance and glow improved by 41.8% while skin’s texture and smoothness improved by 39.7%. For the first time in skincare, two of the world’s most powerful traditional medicine ingredients are combined in a naturally-derived cream.

Links of London SS2017 Advertising Campaign

 Links of London 
SS2017 Advertising Campaign

The SS2017 campaign sees a new photographic approach, capturing a natural & confident attitude, and the warmth & unexpected poses & expressions of our models. The jewellery becomes the hero with clever and interesting close crops in the simple studio setting enhanced with British styling and props.


For this fresh way of shooting, leading British photographer David Oldham is chosen to shoot this campiagn, who is renowned for this style of photography. Iconic Links of London collections are featured in the new campaign such as long-time favourite Sweetie which looks appealing when enhanced with keepsakes, plus the recently introduced Sweetheart Collection which is adorned with contrasting precious metal or sparkling white topaz.


The Diamond Essentials Round Collection is becoming a firm favourite that dazzles and delights, and is discreet enough to be worn during the day and can be layered for a night out.


Bracelets are ever popular at Links and we have photographed the Amulet Cuff which is a new contemporary way to wear charms that encourages enduring sentiments and meaningful keepsakes. The delicate new chain design Amulet carabiner necklace is an invitation to tell your own story by adding charms close to your heart.


2017-03-21

A MODULAR DESIGN FOR PRADA @ The ‘Graphic Rooms’

 A MODULAR DESIGN FOR PRADA
The ‘Graphic Rooms’

On the occasion of London, Milan and Paris fashion weeks, Prada presents the 'Graphic Rooms', an evolution of the 'modular design' project which was inaugurated last December in the Harrods and Monte-Carlo stores. This is a system of continuously updated interchangeable elements placed in the shop when introducing new products.


The Prada stores in London Old Bond Street, Milan Monte Napoleone and Paris Avenue Montaigne offer unique and original settings, inspired this time by the theme of traditional Chinese screens.


A painting, taken from an original Chinese screen from the 18th century, has been reinterpreted in a contemporary way and with colour schemes representative of the brand: black and white with touches of green for the background landscape; floral designs highlighted by the use of white and turquoise with a stencil technique.


The graphic motif is then completed by a contrasting abstract theme: a group of clouds in shades of pink and smoke 'contaminate' the traditional landscape until they reach the ceiling, transforming it into a starry sky.


A new atmosphere which envelopes the customer in an intimate and feminine space.


GIVENCHY SS2017 Advertising Campaign


 GIVENCHY SS2017 Advertising Campaign using its most classic codes, between strong women and men whose intrepid natures withstand space and time. The new campaign designed as a double page spread with images that echo and complement each other, demonstrates the principle of duality at the heart of Givenchy's DNA. Shot by Mert Alas and Marcus Piggott, the campaign blends masculine and feminine, classic and chic allures, alongside this season's Horizon and Cross Body bags. Using this mirror image, two girls models become twins by dressing identically, a mark of recognition of the Givenchy tribe; the same boy duplicates himself and changes personality by adopting a formal and streetwear look. The closely cropped portraits of strong personalities of the Givenchy gang contrast with the images of pairs of youths in a Martian landscape, that references up the adventurous spirit of the brand.


2017-03-20

DAISY MARC JACOBS KISS EDITIONS


Inspired by the vivid bursts of color in Marc Jacobs resort fashion collections, Daisy Marc Jacobs kiss editions are vibrant, bold, and striking. The bottles are dressed in a shocking hue of bright pink gradation, evoking the thrilling emotion of a kiss.


The daisy kiss and Daisy Eau so fresh kiss caps are adorned with luminous highlights of translucent pink floral accents for a playful finish. The Daisy dream kiss cap and shawl are dressed in a bright pink satin finish.


Complementing the bottle design, the outer packaging has a vibrant pink gradation. Daisy Kiss and Daisy Eau so fresh kiss are laced with the iconic daisy chain border in a deeper pink hue. The Daisy Dream Kiss packaging has a sleek satin finish and bright pink metallic lace border to match the original design.